2018年11月15日，波士顿 Today, CA88, 程序化的媒体购买服务公司, 宣布，以解决迫切的市场需求, CA88和 HealthLink维度 是否联合起来建立了强大的伙伴关系, specifically designed to address the demands of healthcare and pharmaceutical marketing executives by offering:
“We’re very optimistic about the new alignment with HealthLink维度,” CA88首席执行官拉奎尔•罗森塔尔表示. “We’ve been delivering 编程 solutions to brands all over the world for more than a decade, 医疗保健领域进行数字营销创新的时机已经成熟.”
健康营销人员正面临比以往任何时候都多的挑战, in addition to having to wrangle with the steady drumbeat of regulatory and HIPAA issues that require constant attention. Indeed, the perfect storm of proliferating data and an influx of new marketing technologies has resulted in an environment never before experienced by many of even the most accomplished marketers.
作为一个结果, healthcare marketing executives are encountering myriad new complexities, 比如跟上技术采用的步伐, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale.
规划在医疗保健的崛起 & Pharma
根据eMarketer, 健康营销人员在采用程序化方面非常落后, 与其他行业的同行相比. 事实上，编程普及率是美国其他地区的4倍.S. sectors, with 编程 accounting for 19% of healthcare digital advertising budgets versus 80% elsewhere.
However, 在编程曲线后面操作也是可以理解的, 鉴于医疗广告客户必须应对的独特挑战. With that said, healthcare marketers can no longer afford to keep 编程 off the table. 相反, well-funded and lean upstarts are nipping at the heels of industry behemoths, so marketers need to learn how to maneuver the current digital marketing landscape as quickly as possible in order to maintain market-leading positions.
That’s where the CA88和 HealthLink维度 partnership seeks to fill a void: by helping health marketers pursue innovative initiatives aggressively but also safely and successfully. 是时候让医疗和制药“全心投入”数字化了, by effectively embracing all of the available channels and quality data to achieve advertising goals, 同时也获得了规模和效率.
After many years of encountering all sorts of roadblocks on the road to innovation, health marketers are now able to make digital marketing a reality in their organizations, 无论是医疗设备, 专业的产品, 或服务. 以及目标受众是否包括病人, providers, or payers – digital advertising can play a meaningful role in getting the job done.
“With CA88’s expertise in the functional area of 编程 advertising, 我们专注于高质量的医疗数据, 我们很高兴能把我们独特的合作关系带给客户, 并帮助他们加速他们的在线营销能力,” HealthLink维度公司总裁凯文·格思里说.
具体地说, the CA88和 HealthLink维度 partnership provides healthcare marketing organizations with support on multiple fronts, 包括:
- Efficiency. 有充分的理由, 编程 has a bad reputation in some circles due to concerns about waste, 欺诈和缺乏透明度. There are few credible experts that can help advertisers avoid 编程 pitfalls and optimize ROAS, 在这方面有十多年的经验, 我们提供独特的专业知识.
- Scale. Proving a tactic or strategy to be successful is one thing; applying it to a global operation and at significant scale is quite another. Our hands-on experience with global brands and international footprint allows us to support clients’ far-reaching 编程 goals.
- Tactics. 策略和计划对成功的活动至关重要, of course, 但是日常的战术支持是战役成败的关键. 我们与客户的每一步合作, in the form of employing deterministic data to pursue specific audience groups, 激活已被证实的技术，如外观相似和重新定位, 以及使用第三方数据来扩大覆盖面和渗透.
- 创新. One of the more popular words in the general business lexicon these days, ‘innovation’ is genuinely underway in the healthcare marketing category. 作为一个结果 of the stifling regulatory conditions in the aftermath of HIPAA, digital marketing has been slower to evolve in the healthcare category, 与零售等早期采用者相比, 热情好客, 和娱乐. 作为一个结果, we’re on the cusp of halcyon days for healthcare marketers that are transforming their organizations to be digital-centric and incorporating the latest technologies and techniques to both deepen existing customer relationships but also develop new ones.
CA88 is a 编程 buying company, designed for both agencies and brands. 我们将人与技术相结合，创造出完美的战略组合, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards 编程 self-sufficiency by aligning them with and training them on the right set of 编程 platforms and technologies.
使用MAIA -营销, Artificial Intelligence and Analytics – the harmonious combination of machine power and human expertise behind all things DIGILANT, 我们智能地处理大量数据集. MAIA enables marketers to use data as a currency to generate more efficient media buys, 做出更明智的决定, optimize and drive performance across all digital channels and campaigns.
HealthLink维度 provides healthcare data solutions to healthcare and life science organizations to improve master data management, 合规和营销计划. Leveraging the largest multi-sourced database of active practicing healthcare professionals, HealthLink维度 develops customized data solutions to help clients reach their target audience, 丰富他们的业务数据, 优化索赔处理, 满足合规要求，解决主数据质量问题. 总部设在亚特兰大, GA, HealthLink维度 is one of America’s fastest-growing private companies on the Inc. 5000 list, and one of Atlanta’s Best and Brightest Companies to Work For™.
For additional information about the company, visit the HealthLink维度 website: www.HealthLinkDimensions.com.