非营利性数字营销策略

Strategic solutions that drive positive results for marketers

As many in-person fundraising and volunteer opportunities are on stand-by amidst the COVID-19 pandemic, non-profit organizations have been challenged to continue to drive donations and community involvement. 与这些挑战一起, there is another long-standing hurdle non-profits face: strict 媒体 budgets. 

平衡持续印象的需要, 品牌知名度, 以及捐助者的行动, 预算更紧,压力更大, requires a nimble and tactically driven digital 媒体 strategy. 在CA88, we embrace these challenges as an opportunity to lean into the data, 作为一个媒体专家团队制定战略, and create streamlined digital advertising campaigns that drive results. 

But, we understand the work doesn’t stop there. Non-profit marketers need to justify their 媒体 spend more than any other industry, 所以我们才提供定制服务, 自动营销分析工具. 有超过140个连接器, 我们可以快速整合广告, 媒体, 社会, 电子商务, and website platforms so you can visualize and report on performance across all digital channels.

 

非营利行业的数字化趋势

12.1%

growth in online giving during 2020 while overall giving grew 4.1%,连续第六年增长.
(来源:双倍捐款)

79%

of donors reported that online video ads were the most useful online 媒体 they saw.
(来源:野生杏)

50%

increase in the number of donations completed through mobile devices, in 2020.
(来源:双倍捐款)

客户成功案例

 

Digital Advertising CA88 for Automotive Brands

CRM数据新员工培训

Onboard first-party CRM data to target and customize ads to travelers.

关键好处

  • Customize ads using real-time behavior and data points drives over 50% higher engagement.
  • Send users to the right pages and actions by pinpointing user intent helps boost engagement and conversions.

基于位置的定位

Create custom location-based audiences by setting a specific radius that can be targeted on display or mobile devices.

关键好处

  • Use custom geo-fences to target consumers before they arrive at a location, 当他们在一个地方, 在他们离开一个地方之后.
  • Location-based targeting removes barriers to sales. When a prospect is physically close to your location, you have a much better chance of persuading them to purchase from you.

自适应细分

Develop custom segments based on observed behaviors to reach the most qualified audience segment(s). Segment consumers who have visited your booking site(s) multiple times, and/or abandoned the booking cart to reach mid and bottom-funnel prospective customers. In a similar way, you can segment consumers who have clicked on ads but not yet converted.

网站重新定位目标

Use pixel-based retargeting to reach consumers who have previously visited or engaged with our website, 研究品牌, and/or use the store locator or added an item to their cart but didn’t check out.

关键好处

  • Promote brand familiarity and trust by keeping your brand in front of consumers who have previously engaged with your brand.

应用程序所有权

Reach verified, deterministic mobile audiences classified along dimensions of life stage, interest & 活动, & 基于应用所有权行为的意图. This can be targeted by using pre-built segments or custom segments.

缴纳社会

Eliminate channel silos with the power of 社会 to reach new prospects and encourage sales.

关键合作伙伴

  • Instagram
  • 脸谱网
  • 推特
  • Youtube
  • TikTok
  • Snapchat
  • Pinterest

上下文的目标

Deliver ads on websites or site pages that are directly relevant to the ad you’re running, 基于预先确定的内容类别. Contextual segments can also be put in place as pre-bid filters for viewability and brand safety.

搜索引擎+

Enhances the performance of programmatic campaigns by unlocking quality URLs that rank highest in Google search and uncovering relevant ad placement that competitors are not reaching. 也可以利用这一点进行竞争征服.

目标观众

Leverage custom segments to find your target audience online and reach them when they are most receptive to your message.

CA88溢价

特权访问1,000+ publishers that are all 100% verified with the ability to layer custom audience targeting.

 

算法的优化

Our proprietary technology is fully-customizable, giving us the ability to build algorithms that optimize towards your main KPI or goal at the most efficient CPM.

关键好处

  • Maximize bid efficiency and drive performance.

本地的

本地的 advertising is a form of display or videso advertising that follows the natural form and function of the user experience 放置它的地方. 它是为了 match the visual design of the experience they live within, and 外观和感觉都像自然的内容.

社会预测

社会预测 segments use real-time 社会 monitoring technology to discover the way people are discussing topics across 50,000年数字频道, 包括社会媒体, 博客, 和出版物.

关键合作伙伴

Our partnership with Peer39 allows us to target segments related to education such as homeschooling, 语言学习, 和在线教育.

页面索引

CA88’s propriety web-crawling proprietary tool that uses keywords & URLs to achieve the most relevant ad placement.

关键好处

  • 参与 your target audience in hyper-relevant endemic content.
  • 识别, own and target a customized white list of URLs based on campaign-specific keywords and suitable pages unique to your brand message.
  • 区分 your overarching contextual strategy by expanding your targeting beyond predefined programmatic channels.
  • 牧师 site lists using positive and negative sentiment analysis for advanced blacklisting.
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