Digital Marketing CA88 for Automotive Advertisers

Strategic solutions that drive positive results for marketers

The automotive industry, like many others, is facing a digital transformation. 有像CarFax, Car Gurus, Cars这样的公司.com, and even Tesla entering the playfield as digital-first car buying platforms, traditional dealerships have a new competitor on the horizon. Even if consumers prefer to stick with the conventional buying route, 他们正在研究, 对比模型, 以及比以往任何时候都更频繁地在网上浏览汽车. 

在整个购车过程中, which lasts about four months for the average car buyer, 消费者花 59% 在网上搜索的时候. 在最近一项研究中, consumers stated that throughout this buying process, online advertisements were the most persuasive method for influencing buying – more so than traditional TV, 广播, 和报纸. 当他们在搜索和浏览的时候, 品牌需要及时地留在人们的脑海中, 战略性数字广告活动. 

专家预测,到2021年,美国将出现大规模的人口迁移 7-10% 汽车销量增加. 由于汽车行业的广告客户, it’s essential to stand out from the competition with seamless omnichannel customer buying journeys. CA88’s media execution expertise across the auto industry ensures flawless execution across programmatic, 搜索, 社会, 及以后.

汽车行业趋势

70%

expected rise in global sales of electric vehicles in 2021.
(来源:IHS Markit)

近⅓

of US consumers prefer to buy their next vehicle either partially or fully virtually.
(来源:德勤)

21.4%

expected increase in digital ad spend within the auto industry in 2021.
(来源:eMarketer)

客户成功案例

 

Digital Advertising CA88 for Automotive Brands

CRM数据新员工培训

Onboard first-party CRM data to target and customize ads to travelers.

关键好处

  • Customize ads using real-time behavior and data points drives over 50% higher engagement.
  • Send users to the right pages and actions by pinpointing user intent helps boost engagement and conversions.

图片目标观众

瞄准新的前景 & 表现得更像你最有价值的客户.

基于位置的定位

Create custom location-based audiences by setting a specific radius that can be targeted on display or mobile devices.

关键好处

  • Use custom geo-fences to target consumers before they arrive at a location, 当他们在一个地方, 在他们离开一个地方之后.
  • Location-based targeting removes barriers to sales. When a prospect is physically close to your location, you have a much better chance of persuading them to purchase from you.

自适应细分

Develop custom segments based on observed behaviors to reach the most qualified audience segment(s). Segment consumers who have visited your booking site(s) multiple times, and/or abandoned the booking cart to reach mid and bottom-funnel prospective customers. In a similar way, you can segment consumers who have clicked on ads but not yet converted.

网站重新定位目标

Use pixel-based retargeting to reach consumers who have previously visited or engaged with our website, 研究品牌, and/or use the store locator or added an item to their cart but didn’t check out.

关键好处

  • Promote brand familiarity and trust by keeping your brand in front of consumers who have previously engaged with your brand.

应用程序所有权

Reach verified, deterministic mobile audiences classified along dimensions of life stage, interest & 活动, & 基于应用所有权行为的意图. This can be targeted by using pre-built segments or custom segments.

缴纳社会

Eliminate channel silos with the power of 社会 to reach new prospects and encourage sales.

关键合作伙伴

  • Instagram
  • 脸谱网
  • 推特
  • Youtube
  • TikTok
  • Snapchat
  • Pinterest

上下文的目标

Deliver ads on websites or site pages that are directly relevant to the ad you’re running, 基于预先确定的内容类别. Contextual segments can also be put in place as pre-bid filters for viewability and brand safety.

搜索引擎+

Enhances the performance of programmatic campaigns by unlocking quality URLs that rank highest in Google 搜索 and uncovering relevant ad placement that competitors are not reaching. 也可以利用这一点进行竞争征服.

目标观众

Leverage custom segments to find your target audience online and reach them when they are most receptive to your message

关键合作伙伴

  • Edmunds BT分部(Powered by Oracle): Target by Car Type, Condition, Makes & 模型
  • CarGurus: CA88 & CarGurus have partnered to offer audiences based on recent carsgurus.在美国和加拿大的访客. 目标消费者搜索: 
    • ~新车或二手车
    • ~Specific body styles – SUV, crossover, or sedan”
  • Semasio

CA88溢价

Privileged Access to 1,000+ fully-verified publishers allows us to create site lists 直接面向你想要的受众. This premium placement can be paired with targeting tactics to reach customers most interested in your brand. 

关键好处

  • 汽车广告位置.com PMP

 

算法的优化

Our proprietary technology is fully-customizable, giving us the ability to build algorithms that optimize towards your main KPI or goal at the most efficient CPM.

关键好处

  • 最大限度地提高投标效率和提高绩效.

页面索引

CA88’s propriety web-crawling proprietary tool that uses keywords & url来实现最相关的广告位置.

关键好处

  • 参与 your target audience in hyper-relevant endemic content.
  • 识别, own and target a customized white list of URLs based on campaign-specific keywords and suitable pages unique to your brand message.
  • 区分 your overarching contextual strategy by expanding your targeting beyond predefined programmatic channels.
  • 牧师 site lists using positive and negative sentiment analysis for advanced blacklisting.

额外的资源

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