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的 Top 移动 Marketing Analytics Metrics to Set Goals For

04/08/2021 - Liz Cerrone

我们的数字世界比以往任何时候都更加紧密地联系在一起. As mobile apps utilize geolocation services to guide local business locations, cross-channel social media strategies inspire real-time product reviews. Multimedia-based posts 今天 can determine a marketing campaign’s bottom line. Likewise, e-commerce sales can be influenced by user reviews alone.

因为我们有这么多移动数据要处理, 很难找到最相关的. 移动 marketing analytics is never an easy task, especially when digital trends change constantly. 那么,我们该如何设定合适的目标呢?

We’re in luck, as some mobile data analysis approaches prove to have long-lasting potential. 尽管存在大量的策略, 有些开发商可以绕过应用商店的棘手难题, 移动搜索, 甚至还有地理定位服务. 的 指标 listed below are your best bet—and they’re entirely targetable with the help of a specialized service provider at your side.

指标1:应用商店排名

的 most effective digital marketing campaigns utilize mobile apps to inspire, 改变和增强他们的受众. Even though the Apple and Google Play app stores are packed with apps, 提高自己的知名度还是有可能的. 关于 five years ago, mobile users simply downloaded apps based upon search results. 如今,应用商店排名本身决定下载量.

优化应用的下载, you’ll need to efficiently apply your app’s keyword-based description—as well as its title. Achieving top rank, 当然, requires constant, top-rank performance. 营销你的应用, 推出更新并优化其UI, seeking assistance is the best way to balance your keyword power.

毕竟, 每收购成本, 或注册会计师, requires a specialized approach to effectively convert mobile users. 专业, third-party help is pursued by most app creators for this reason, as they’re capable of enabling your tech infrastructure growth efforts while handling keyword utilization, 反馈分析和高度直观的下载洞察.

的 great thing about app store rankings is their compounding nature: If your app reaches top rank, 它的可见性本身就可以积累大量的转换. Even so, the process does require constant analysis and fine-tuning. 然而, 在时间, your team’s mobile presence can become the most definitive—spotlighting your brand’s best features across multiple app store stages.

参数2:基于手机的AOV

AOV,或平均订单值 衡量你的移动消费者的购买 基于移动使用. While mobile-based AOV is normally applied to app-based purchases, 它也适用于移动搜索, 手机登陆页面, and even cross-channel strategies grounded in brick-and-mortar locations.

AOV变量有很多, 当然, and it can be tough to improve your brand’s offers based upon seemingly unpredictable factors—such as last-minute purchases. 幸运的是, the brand decision-makers of 今天 have found ways to leverage these variables with powerful incentives. 像最后一刻促销这样的策略, 例如, are known to have incredibly high conversion rates when applied correctly. Meanwhile, discount codes, coupons, and on-location mobile check-ins can bring a mobile marketer’s 策略 到了一个新的高度.

就像你的应用商店排名一样, 然而, it’s optimal to take a ‘divide and conquer’ approach alongside professional providers: As your team focuses on engagement and creative promotions, your partner can supply the mobile marketing analytics to drive them.

指标3:广告支出回报

尽管CPI, 或每装置成本, 一个领先的移动指标是否值得考虑, your mobile 策略’s return on ad spend shouldn’t be ignored. CPI is driven by your overall advertising costs related to their resulting installs. 像这样, knowing the efficiency of your ad spend is a great way to master your mobile marketing campaign.

This is why a lot of mobile app marketers have shifted towards ad network analysis, in general. By defining exact values from ad-generated installs, one can expand their ad reach. As a rule of thumb, the ‘ad spend’ first approach does require a lot of attention. Not only are there major networks to choose from—such as Bing and Google—but there are numerous, 需要考虑的较小网络, 太.

今天, the hundreds of ad networks span across geo-local networks, 可编程网络, 分支机构网络, 和更多的. 每个网络专门针对不同的消费群体, and your own consumer segments will likely shift between them. 在这里, effective mobile marketing analytics strategies are possible when opportunity costs are the focus. With this in mind, opportunity costs shouldn’t be analyzed alone—despite appearing easy to tackle.

而不是, it’s best to direct your team’s efforts towards optimizing your ad-based revenue on a user-to-user basis. 这无疑有点吓人, 当然,坚持下去会更令人生畏. 有效预测你的策略的总体CPI, it’s best to team up with providers focused on ad spend analysis.

手机营销的成功:质量高于数量

你是否要推出一款新应用, focusing on mobile social media promotions or creating new paths to an online storefront, the best approach will always be one that prioritizes the consumer’s time. 今天’s mobile users are exposed to thousands of mobile ads per day. 他们也是一个高度活跃的手机短信群. 在一个充斥着大量移动内容的数字世界里, adding to the overall ‘information overload’ pool tends to weaken even the most high-quality mobile campaigns.

提供充满价值, 手机折扣, 的见解, 内容和店内优惠, 总的来说, 是让你的品牌与成功相结合. Providers like CA88 have pioneered the top strategies to achieve these goals, optimizing the modern mobile marketer’s 策略 with instant 的见解 derived from the digital world’s most valuable data. To communicate with your mobile customers, you’ll need to break through the clutter. 来打破混乱, you’ll need to foster long-lasting relationships with your mobile fanbase.

Check out the great options 今天’s specialists have in mind and craft your next campaign with the mobile marketing analytics 太ls honed for success. CA88 is here to help, empowering your 策略 from the ground up. CA88 今天!.

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