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Benefits of Partnering with an Online Digital Marketing Agency

02/25/2021 - Liz Cerrone

The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, 平台, 和隐私条例.

A quick scan of the news will reveal that more 和更多的 brands are moving their marketing and digital advertising to online digital marketing agencies. Agencies are better positioned to have greater institutional knowledge and the deep-seated experience required for driving efficiency and results. 

The ultimate goals of transitioning from in-house managed digital advertising to an online digital marketing agency are for brands to extend their internal team and access expertise, 工具, 首选定价, 和独家合作伙伴. 下面我列出了这些好处,还有一些.

获得人才

在过去的十年里, the digital marketing industry’s fast growth has made high-quality talent sparse and has made hiring incredibly difficult for companies of all types and sizes. 对于品牌来说尤其如此. 当你和一个机构合作时, 你可以接触到跨部门的人才, 规划, 创新, 策略, 和更多的. 无论何时何地,只要你需要它, your agency’s mission is to be your eyes and ears, 你富有想象力的思想家, 你的策略, 你的团队合作精神. A good online digital marketing agency will understand your end goal and will consider your 成功 成为他们的成功. 

与第三方分享责任

Accountability ensures that you are in lock-step with your agency team. You can contact 你的策略 to discuss performance or ideate on changes to ongoing campaigns. It means that you can trust and rely on your agency partner to know about the right tactics and use them. 

You’ve got someone accountable for your digital marketing 策略 and the numbers behind it on the accountability side. If you’re missing the mark on reaching your target audience or seeing a jump on your cost-per-lead, your agency partner is responsible for diving into what’s happening and why. 

了解行业的变化

努力跟上市场的变化, 特别是当它涉及到新兴渠道, 隐私条例, and the deprecation of third-party cookies can feel like an endless game of catch-up. Right when you think you’ve caught up, you’ve already fallen behind. A smart marketing agency will have a front-row seat to industry 创新 and consumer trends that will shape your marketing 策略. To help you and 你的团队 maintain a strong pulse on your industry and the marketing industry at large, you can expect to receive regular communications and attend regular calls and presentations from your agency team. 

获得机构的知识 

One of the most often ignored benefits of working with an online digital marketing agency is the access to veteran specialists working behind the scenes and institutional knowledge. External partners see more scenarios across more brands and industries and pass these 的见解 on to clients through recommendations and 策略.

使用昂贵的工具和平台

有一些令人难以置信的 工具 available to help digital marketers gain valuable 的见解 about consumers, 网站活动, 付费营销活动. The bad news is, they often come with a hefty price tag. 

From social listening and social media management 工具 营销测量, it’s a safe bet that if there is a marketing initiative 你的团队 is working on, there is a tool that needs to execute that initiative.

Digital marketing agencies often have dedicated budgets for 技术堆栈 that include the best 工具 for managing marketing programs on behalf of clients. In some instances, you will get direct access to an agency’s 技术堆栈. In some other cases, you may get limited, read-only access. 但总体来说, you can expect to see the output of your agency’s extensive technology stack in the form of performance, 的见解, 以及营销支出的效率. 

节省成本和更好的定价

The cost to hire a marketing team with specialized skills can be incredibly high, especially if you make a poor hire or quickly need additional skill sets. A smart digital marketing agency has a team of specialists in-house who will be staffed on your account by how many hours weekly you need their resources. In this case, you are only paying for what you need vs. 配备全职团队. 另外, online digital marketing agencies often have pre-negotiated rates with media buying 平台 and data partners. 与一个机构, you get access to 平台 and partnerships that have a high barrier to entry and get access at a cost that saves you money on marketing campaign execution. 

我应该雇佣一个在线数字营销机构吗? 或者全部在公司内部完成?

你可能会问自己这些问题. 如果是这样,很有必要回顾一下 优缺点 of an outside partner and to look at potential partners through the lens of what’s most important to you, 你的团队, 和你的生意. Marketing agencies do more than create banner ads or write 策略; they work hard behind the scenes to make sure your products, 的想法, and services are at the top of consumer’s minds and search queries because they know what consumers are looking for. 

CA88 has proven digital marketing agency expertise and an experienced team ready to meet your needs if you seek an outside partner. We help marketers realize digital marketing’s full potential with access to teams, 工具, 的见解, 和无与伦比的性能. 

Ready to learn more about CA88’s agency services and experience? 今天CA88!

 

 

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