作者: 莉斯Cerrone

旅游行业已经商品化，竞争非常激烈, with aggressive marketers for 品牌, OTAs, and third-party booking sites spending hundreds of millions of dollars in media.

Brands like Trivago, JetBlue, and Hyatt are spending as much as $65 million a year in 广告. eMarketer 报告 that in 2019 travel marketers are expected to spend over $10 Billion across 数字 渠道 alone. Travel 品牌 focus heavily on the category’s transactional dimensions — price, 评论, loyalty perks — leaving no white space for 那些不能或不想在竞争中胜出的品牌.

那么，旅游品牌如何才能在一个你无法通过购买来获得成功的行业中脱颖而出呢? 我们的方法是帮助旅游品牌与客户建立联系，首先是一个经过验证的公式，将数据驱动的规划原则与完美的执行相结合 编程, search, 社会, and beyond.

以下是必须尝试的数字广告策略指南，帮助你在竞争日益激烈的旅游市场中加强品牌的客户参与和获取.

​​CRM and Look-a-Like Audience Targeting 

机载第一方CRM数据，以定位和定制广告的旅行者和用户利用look -a- like (LAL)，目标是找到外观和行为更像你最有价值的客户的新潜在客户(使用CRM数据和/或像素数据).

好处

• Personalized 广告 experience – 使用实时行为和数据点定制广告可以提高超过50%的用户粘性.
• 更高的参与度, 通过定位用户意图，将用户引向正确的页面和行动，有助于提高用户粘性和转化率.
• Uncover new customers – 扩大接触和增加表现与“看起来像”的观众.

Location-Based Targeting

Create custom location-based audiences by setting a specific radius that can be targeted on display or mobile devices. This gives marketers the ability to target people who are currently at or have previously traveled to a specific destination.

好处

• 在整个客户之旅中与消费者保持联系 在消费者到达某个地点之前，使用定制的地理围栏来锁定他们, while they’re at a location, and after  they leave a location
• Convert impulse buyers – 基于位置的定位消除了销售障碍. 当客户离你很近的时候, 你更有可能说服他们从你这里购买.
• Outsmart the competition – 利用位置数据来识别曾经去过类似旅游胜地的消费者, hotel, 或城市，追求他们与你预订他们的下次旅行.

Adaptive Segmentation

Develop custom segments based on observed behaviors to reach the most qualified audience segment(s). 细分多次访问你的预订网站的消费者, and/or abandoned the booking cart to reach mid and bottom-funnel prospective customers. 用类似的方法，你可以对那些点击了广告但还没有转化的消费者进行细分.

好处

• Create precise audiences – 使用历史数据定义粒度段并确定其大小.
• Be there when it counts – 快速激活受众，并从受众实时更新中受益，因为你的消费者与你的品牌互动.
• Make smarter decisions- 用客户洞察和活动来推动活动 performance data to optimize performance.

网站重新定位目标

使用基于像素的重新定位来触及那些之前访问过或参与过你网站的消费者, 研究了预订, 和/或要求的信息，因为他们正在继续他们的旅行计划.

好处

• Engage lower funnel consumers – 触及和转换以前的网站访问者和购物车丢弃者.
• Improve cost-有效的ness – 与重新定位目标, you are reaching consumers who have already been to your website at least once, and are that much closer to taking action.
• 提高品牌知名度 – Promote brand familiarity and trust by keeping your brand in front of consumers who have previously engaged with your brand.

行为目标

利用网络搜索, 购买历史, 手机应用程序所有权, 通过网络访问数据，向那些对你的品牌最感兴趣的消费者传递品牌信息.

好处

• 将更多, 使用实时行为和数据点定制广告可以提高超过50%的用户粘性.
• Drive higher 订婚 – Sending users to the right pages and actions by pinpointing user intent helps boost 转换 by 6X.
• Help uncover new customers – 识别“行为类”有助于提高性能超过150%.

Private Marketplace Advertising

As the focus on the quality of ad placement rises, PMPs have become more desirable. pmp允许广告商在库存出现在开放市场之前访问库存. Advertisers can partner directly with publishers to create a program that meets their exact needs,  without forgoing the power of 编程.

好处 

• 增加控制- - - - - - 协商cpm，在预先设定好的发行商中购买特定类型或数量的印象.
• 更多的保护措施, Pick and choose publishers that meet our brand safety and contextual guidelines.
• 更好的效率 通过那些能够推动ROI的发行商去接触你的用户.

Dynamic Creative 优化 

Dynamic creative optimization (DCO) is a  technology that creates personalized ads based on data about the viewer at the moment of ad serving. Because the creative is continually tested it often outperforms static display ads.

好处

• 动态内容, Feature top-selling offers and personalize content based on geographic location and weather data.
• A / B测试 Dynamic Creative allows necessary creative testing and revamping in ways that  traditional A/B testing cannot deliver.
• Creative process efficiency – 使用DCO构建技术，创造过程更加有效.

Paid Search Broad Match

广泛匹配是关键字匹配类型，允许您通过搜索到达最广泛的受众. When using Broad Match, your ads are eligible to appear whenever a user searches any word in your key phrase, 以任意顺序.

好处

• 关键字发现- - - - - - 广泛匹配关键字帮助你找到新的关键字添加到你的活动. 特别是，当你第一次开始时，Broad Match可以通知精确匹配关键字.
• 节约成本, Broad Match将优化广告活动，避免浪费广告支出. 非或低性能的关键字将暂停，以便您可以集中您的 执行关键字的时间和预算.
• Amplify other 数字 efforts – 抓住中漏斗和底层漏斗的消费者
  warmed up 编程,  社会, 和更多的 in the moments  they are most likely to convert.

前进的道路

正如上面所提到的, 一个成功的旅游品牌数字广告策略需要的不仅仅是一个单一的执行策略. 你需要一个 彻底的战略——一个确定的目标，和一个实现它的计划. 旅游市场营销, that means getting creative  with data CA88 by looking beyond out-of-the-box 受众细分, 结婚策略相辅相成，选择了解你业务的伙伴.

Another critical component is knowing which tactics are working and which aren’t. Finding the best mix of 数字 tactics can be overwhelming and it may mean you need to rethink how you are reaching travelers online. 好消息是:数字营销报告工具和归因模型让我们很容易就能得到一个明确的营销效果衡量标准，一个策略一个策略，一个活动一个活动. CA88可以帮助. 今天CA88!

Building a successful brand takes hard work, 策略, and tools to enhance awareness. With the 数字 landscape continuously evolving, 在这个空间中利用广告的力量是有意义的. Today’s consumers are online most of the time, relying on these 渠道 to learn and buy. 如果你的品牌战略没有数字品牌意识成分，你就走不了多远. Programmatic for branding 是一个聪明的策略构建品牌知名度.

是什么 编程 for branding 广告?

这是一种广告形式，广告是自动化的. 事实上, 编程 广告 is the preferred choice in the online space. 这使得品牌可以在他们使用的所有设备上提供更个性化的体验. 营销策略更有针对性，通过互动广告和更高层次的用户粘性来加强信息传递.

How can 品牌 capitalize on 编程 for branding and reach their key customers? 以下是一些有效提高意识的方法:

Cross-channel 市场营销 strategies

你永远不知道你的理想客户在哪里，直到你开始实施不同的策略来找到他们. 您的目标是在所有客户中找到这些客户 platform, channel, device, and system 传递连接、吸引和转化的体验. 你所收集的数据将有助于确定哪种方法最适合你的品牌. Consider the way people consume information. 移动设备推广也应该是你的整体设计中不可或缺的一部分 策略.

这也被称为全渠道营销和多渠道营销. Why is this important? You want to offer your customers a seamless, integrated experience so they can move effortlessly through the customer journey no matter what platform they are on. 各部门之间应该协调一致，以洞察客户的需求和需求. Use your data 有效的ly. 行为, 如何浏览, how they react to certain ads, where and when they purchase, and if they engage in other ways can make a huge difference in pinpointing the brand awareness strategies that work.

要有创意

The more you exercise your creativity, the better your chances are of standing out among the crowd. First impressions are lasting ones, 你要确保你的潜在客户从一开始就记得你. 你可以使用不同的广告格式来展示你的创造力, share the story of your brand, build an emotional connection, 和促进信任.

Two types of ads that work well in 编程 for branding are display ads and banner ads. 条幅广告有助于提高品牌知名度，可以重新定位到那些已经接触到你的品牌的人. Once you are ready to move past these two, 还有一些额外的选择需要更多的广告投入. 互动的横幅, 视频广告, and other forms of 数字广告 allow your audience to 交互 and engage with your brand.

视频是当今最有效的广告形式之一, with consumers preferring to be entertained. 关注可查看的内容和那些指标是关键. 你会知道正在播放哪些广告, which ones are being seen, and which ones are most 有效的.

使用数据

数据驱动的结果. 如果你只是把广告放在那里，还没有掌握艺术 分析, you’re wasting money. 专注于数字的品牌是成功的，因为他们知道是什么让他们的客户参与进来.

What types of data should be considered?

首先是人口统计学，心理统计学和地理学. Once you know where these customers are, 当他们在看你的品牌时，是时候观察他们的行为和时间了. How close are these customers? Are they local or can only shop online? 他们更喜欢什么?? In-store or via an online platform?

程序化广告的美妙之处在于你可以实时跟踪发生的一切. 这提供了一个机会，可以迅速改变一个表现不佳的广告，以获得更多的牵引力. You should be looking at the amount of traffic, 有多少意见, 点击率, 以及整体参与，从而对你的受众类型以及他们的反应进行全面的分析.

By using these 分析, you’ll be able to have more 有效的 campaigns that reach the right audiences at the right time on the right platform. 一旦你掌握了这些信息，你便能够将广告投入到正确的渠道中.

The overall goal is to know your customers well enough to utilize the power of 编程 for branding strategies 有效的ly. 如果你不知道从哪里开始，这可能会让你不知所措. 这些策略, along with using different options for media buying all work together for optimal results. Programmatic 广告 not only helps funnel your 广告 to the right 渠道, 但它有助于将广告投放在错误环境中的风险降至最低.

Significantly different than paid search, 编程 puts your placements in front of people that don’t know your brand but probably want to. The best thing you can do when driving brand awareness is to create data-based ads that are relevant from the start. 随着程序化广告的发展, 品牌理解并接受这一概念至关重要.

不知道也不知道该如何前进 编程 for branding 可以令人困惑. 你身边有一个知识丰富的团队，他们可以帮助你制定品牌意识策略, pinpoint your target audiences, 让你的广告出现在正确的人面前，可以为你的投资带来巨大的回报. Working with a partner like CA88可以帮助 you develop a strong 编程 branding 策略 while focusing on additional elements of your brand.

For more information on how CA88 can assist in setting your brand awareness 策略 for success, CA88 今天.

 

The number of mobile users 引人入胜的 with 品牌 continues to skyrocket, year after year. 仅在2020年，就有53%的购物流量来自移动设备.

At the same time, no marketer should jump to write off desktop’s moment as being over. 将全球电子商务收入作为一个整体来考虑, 56% of it came from desktop users who lean into the increased visual real estate, higher screen resolution, 和更多的 convenient navigation experience.

Many 品牌 have already centered their 广告 around desktop and now find themselves needing to add depth to their mobile 数字广告 in order to get current with the times. 这一趋势受到了谷歌等主要企业的积极鼓励, who ha implemented 尝试 indexing and other pushes that prioritize a quick, well-designed mobile experience.

Below, we will highlight desktop 广告, mobile 数字广告, and cross-device 广告, as well as some actions you can take now to optimize your brand’s presence on each of these 渠道. Through our recommendations, 我们努力强调台式机相对于手机的优势, 以及你可以对每一个进行哪些特殊测试.

Every industry is different, 所以从不同渠道的用户细分到特定功能到测试，所有内容都是不同的. Given that your brand likely wants to occupy a unique niche that differentiates it from competitors, 考虑到数字营销表现的发展速度之快, 最好是为您的业务进行战略测试. 还记得, 您对测试的优先级，甚至您分配给测试的资源的数量，可以——而且应该——随着您的业务需求和资源的变化而变化, as well as any data findings you collect.

移动 Digital Advertising:神童

所有行业的市场研究都表明了这一点 mobile 数字广告 is where the most sharing happens. 作为一个结果, 竞争往往关注于每个品牌如何在用户与品牌互动时，直接为他们提供近乎完美的策划或定制内容.

There are features built into mobile that make it easier to achieve the delivery of such tailored content to captive audiences. Take, for example, the location services that most people enable on their mobile devices. With this functionality present, it is easier to implement geographic targeting that serves up customized results that are relevant to where an individual user is located. 如果“本地”与您的业务相关, building out or souping up any associated pages and content around locations is one relatively simple way to boost your mobile presence.

与视频广告相比，移动广告也表现出明显的优势. 而在桌面, 在Windows系统中，视频通常与其他任务一起观看, 在手机平台上，人们的注意力往往完全集中在正在播放的媒体上. 充分关注可以让信息更好地传达给消费者, and may make them feel more confident in their assessment of a brand and its products or services. Both this confidence as well as the particular 方便 in sharing things via mobile makes it a particularly attractive 广告 platform. Much of this 方便 comes from how various 社交媒体平台s 是否在手机应用上设计了非常强大的体验.

Optimizing pages to load quickly and faithfully—for a seamless viewing and navigation experience—is another way to boost your mobile 数字广告. You can increase everything from visibility in search through user 转换, 简单来说，就是在移动设备上提供更流畅的用户体验.

桌面体验:数字广告的OG

桌面体验可能为A/B测试提供了最大的空间, 考虑到你和你的观众可以支配的视觉空间. You have the broadest range of options to test different versions of all of your site’s elements. 你可以测试哪些标题最能引起访问者的共鸣, 然后甚至把这个测试带到付费搜索或社交媒体上，以进一步完善. 你还需要测试你是如何传播这个标题的, 包括你选择的与之关联的图像，以及一般定义你网站上的“折叠上方”——这通常首先在桌面完成, 然后进行调整，确保它也适用于手机平台.

cta代表了一个巨大但经常被忽视的测试机会. 从cta上的措辞到选择的颜色, 整页的位置等等值得深思. 所有这些测试都应该能够明确目标用户的需求, and what resonates best with them.

Even if they have spent time researching and exploring 品牌 on their mobile devices, 许多消费者更喜欢在桌面设备上完成购买. 对于一些, desktop is simply what they are most comfortable with; for others, desktop offers a less cramped visual experience.

Cross-Device Success: The Holy Grail

Successful brand 广告 across both desktop and mobile devices—also known as cross-device 市场营销—is widely considered to be best practice. Even users that tend to favor one platform over the other will still engage with both, and multiple studies have continued to show that repeated brand exposure across multiple settings drives successful messaging and, 最终, 转换.

While it may sound straightforward, many businesses stop short of the most fundamental “first step” in cross-device success: knowing where their potential customers live. Most businesses are sitting on data, even just within their 谷歌分析 dashboard (no fancy apps or other tools required). What devices do users use? More importantly, how does the device breakdown vary with the different pages that users engage with? 你可能已经检查了漏斗中涉及的步骤. 哪些页面(和用户设备)与漏斗中的每个步骤相关联?

Even if you are strapped for resources, these insights can help you ensure that you are investing resources into creating better user experiences for the content, 渠道, 和你的访问者真正参与的设备. Don’t spend your time preparing for possible audiences until you have devoted a significant amount of time optimizing for the audiences you do have.

更进一步，使用热映射来观察用户是如何使用页面上的元素的, 了解哪里还有改进的空间. 例如，访问者希望在当前无法点击的页面上点击某个地方? If you place an important link there, you can drive traffic to your money pages. Is there critical content belonging to your brand that is currently going unseen? 一旦你了解了它，你就会找到更突出它的地方.

您也可以选择不同的内容开发方向. Video is trendy even in SEO, 但如果有相当数量的网站访问者使用移动设备, 现在也许是时候投入更多精力去创造有意义的视频内容了. 对于桌面用户, build a navigation scheme that makes sense; you can keep money pages top-of-mind for mobile users, but desktop users—with the monitor real estate to explore a bit more—could be nudged along a deeper dive into your products and services.

For every optimization idea you have, be sure to test it across both desktop and mobile experiences. We touched upon this when covering desktop 广告: while changes may be easier to test on desktop (as well as paid search and 社会), any selected changes should be fit for both.

结论

Every advertiser wants to know which particular channel will be the golden ticket cure-all that their brand can ride to maximum success. 现实是，没有一个单一的渠道能保证成功. 跨设备的成功需要广告主同时掌握桌面和移动广告，以满足目标受众的精确需求.

Partner with CA88 for Cross-Device Wins

If you are looking to win at omnichannel营销, CA88 is the partner to choose. We think beyond just specific 渠道 and in terms of the holistic brand experience. 与我们合作 to learn what boundless 广告 success across all devices really feels like.

If you’re looking to drive measurable growth for CPG 品牌, you must have an 有效的 CPG omnichannel营销 策略. Consumers have gotten used to the notion of getting what they want and need online, 但他们仍然想要在店里购物时的体验. 虽然情况正在恢复正常, there is still an opportunity to cater to these types of customers without them losing interest in a great 购物 experience from 品牌 they love.

虽然有些公司可能在他们的组织中有一个孤立的结构，并且没有资源或分析知识来整合捕获的数据以创建一个整体, 有效的 CPG omnichannel营销 策略, understanding how this 策略 is imperative to future success can make the difference between moving forward or being left behind.

是什么 Omnichannel Marketing?

Think about the 品牌 providing a cohesive 购物 experience for their customers, whether online or in-person. 同样的产品和体验对每个人来说都是可行的, 迎合每一个观众，同时赋予买家权力. Customers are reached across a number of 渠道 working together based on their buying cycle state.

一个人的美丽 CPG omnichannel营销 策略 is the granular way consumer buying patterns are identified to determine who is most likely to purchase based on the in-store or online experience.

是什么 an Omnichannel Strategy?

全渠道策略的营销方式是不同的. 它专注于在买家的整个旅程中提供内容, no matter where they are in the funnel. The brand is focused and strategic, 在每个平台上提供相同的声音，而不考虑用户群体. Each channel used should build on the next, 为买家创造一个强大的合作渠道.

Al虽然 different 渠道 are used, traditional media should still be included. A good omnichannel 策略 includes radio, OOH, 数字, 电子书, 宣传册, 传单, 包装, 和其他策略.

CPG and Omnichannel Marketing

Consumer Packaged Goods (CPG) can really thrive in the omnichannel营销 space. 消费者喜欢与品牌接触，所以沟通必须存在. With so many ways to share content, 品牌 must incorporate all these tactics into their 策略 to 有效的ly reach every audience. Making customers feel like their buying journey is tailored just for them is key. CPG has a unique opportunity to gain traction with customers by understanding and delivering optimized communications at every touchpoint.

Doing the research matters. The brand must find out who their customers are, 他们买什么, how they are buying (online or in-store), 是否有只在网上或实体店购买的产品? 在他们的买家决定购买之前，在他们的旅程中有多少渠道? 对于CPG公司来说，这是一个很好的机会，可以让他们在竞争中脱颖而出，并在那些对他们的品牌感兴趣的市场中产生真正的影响.

With customers 购物 online more, 体验呈现方式的灵活性会带来不同. 移动 设备是吸引用户并推动转化率的最佳方式之一, 而是采用直接的方法，包括操作, 市场营销, 销售渠道, and fulfillment within their CPG omnichannel营销 策略.

CPG 品牌 can succeed by building on this direct approach to keep up with the modern consumer by doing the following:

1. Capitalize on direct-to-consumer 渠道.

Companies that have started building direct-to-consumer sites are the real winners. 在过去的一年中，消费者转向DTC购买他们经常使用的商品或cpg. 事实上, 87% of consumers indicate they would purchase directly from 品牌 online. 这是怎么发生的? Consider any channel conflict that may occur by diversifying products being sold online and in-store, 不要忽视新, 新兴技术, and have the right fulfillment systems in place.

2. 使用社交媒体 to promote the brand.

It’s no secret that 品牌 must be on 社交媒体 to engage with different audiences. Brands that have a DTC website are ahead of the curve but giving consumers options to purchase on 社交媒体平台s like Instagram or Facebook enhances the experience and helps build stronger connections. Using additional 渠道 to engage and drive consumers to the DTC site helps create continuity and brand awareness. Tik Tok is one of the best platforms to do this.

3. Be 透明的 with inventory.

不仅CPG品牌需要关注DTC，推广品牌, 但库存有消费者想要的东西会让这个品牌看起来不错, 增加需求，因为他们不必等待新的库存, 并帮助后台办公室集中执行操作.

4. Have a seamless order and fulfillment process.

有许多公司只对特定地区的客户提供DTC选项. 其中一个有效的原因是他们的顺序, 航运, and fulfillment processes are second-to-none. Having the inventory on hand and a quick 航运 process makes consumers happy and eager to spend money on that brand again.

通过收集数据，对客户有更深入的了解，充分把握他们面临的挑战, 目标, 和需要, CPG品牌将能够提供最好的全渠道体验. 组织内部的部门必须协同工作, restructuring how they operate to develop an integrated customer experience from every touchpoint. 通过合作, each department understands how they all contribute to the customer experience and can communicate from an agile 市场营销 mindset. eCommerce is a huge part of CPG 品牌 and will continue to grow with consumer demand. CPG品牌战略还必须包括语音搜索, an enhanced relationship with retailers, 调整额外的渠道，帮助他们在这个领域保持相关性.

CPG全渠道营销策略的价值

为消费者提供全方位的体验真的值得吗? 绝对. CPG品牌了解这些类型的体验在其营销策略中的价值 30% higher lifetime value than the 品牌 that don’t.

If your brand is looking to develop a CPG omnichannel营销 策略, working with a team that understands the nuances and development process is key. 研究团队 CA88 与你的品牌合作，制定有助于你参与的策略, 交互, and convert your audience into loyal customers. Interested in learning more? 今天CA88.

为了吸引你的目标受众，正确地执行数据是关键. 最好的方法就是使用最好的在线工具 市场营销分析 tools. 这些工具通过测量和管理业绩，帮助支持数字营销战略.

这些在线营销分析工具提供了什么? 这些工具可能包括以下特性或功能:

• Data from all 渠道 in the 市场营销 mix
• 报告
• 竞争分析
• Tracking for campaigns
• 竞争分析
• 归因建模
• Revenue 漏斗分析
• 优化 & 预测分析
• 预测

这些在线营销分析工具可以完成这项工作:

护城河分析

这是一个跨平台的分析软件，可以帮助收集广告印象和内容视图的信息，通过观察曝光率来衡量和驱动关注, quantifying the audibility of messages, 并实时测量在地理和演示中的可视性. Features include data unification; video ad impressions analysis; mobile web 分析; and in-app ad measurement in display and video.

 

Datorama

该工具使用人工智能技术收集数据来驱动决策. This tool has data integration, 见解引擎, 激活引擎组件具有跨通道可见性. Performance 市场营销 is enhanced with one-click dashboards of the most important 市场营销 KPIs. Features include the ability to centralize your 市场营销 reporting; create expert dashboards, 报告, and AI-powered insights; and optimize performance by making data actionable.

 

Affinio

这是一个专为大型企业设计的SaaS平台. 通过该平台收集的数据可以转化为可操作的见解, 揭示数据集内的模式和关系. Features include the ability to create data-driven buyer personas; uncover hidden 受众细分; identification of relevant 影响者s and partnerships; monitor audience dynamics and trends; empower your content 策略 and uncover insights faster.

 

漏斗

该平台提供与谷歌Analytics的集成. 不需要IT参与的报告和仪表板使其成为一种有吸引力的工具. 功能包括上传广告成本数据到谷歌Analytics和能力，以一个API将广告数据推送到后台或BI系统. 这有助于分析匹配广告数据，以衡量基于销售的ROI.

 

mareto的参与

This software helps measure the impact of 市场营销 efforts and drive lasting customer 订婚 by listening to consumer behavior across email, web, 社会, and 广告 渠道. 该软件有助于触发基于移动环境行为的所有数字渠道的通信. Features include CRM integration; program and campaign analysis; an email and landing page creator; email 市场营销; web personalization; revenue analysis; user segmentation, user behavior tracking, 和更多的. 有广泛的服务选择，没有限制的市场规模和详细的市场分析.

 

Improvado

This software provides cross-channel 报告 and visualization software to aggregate 广告 data in any visualization tool. 用户可以享受一个具有性能细节的一体化定制仪表板, 归因模型, 详细的统计, AD通道报表, and Google Sheet integration.

 

召唤

这个平台结合了数据最佳实践和营销最佳实践. Using automated data management, 对跨渠道营销绩效的全面可见性, integrated campaign planning, omnichannel分析, 实时指示板, 和计分卡, 和销售kpi. The platform delivers data aggregation, data cleansing and validation, 和更多的.

 

指示性

该软件为业务增长提供分析, delivering metrics on customer conversion, 订婚, 和保留. Features include a data explore, 多路径通道, 数据管理器, intelligent dashboards, 以及一个了解客户行为的用户探索者.

 

InsightSquared

这个工具是一个销售业绩分析CA88. 用户可以从预先构建的报告中获得关于每个主要销售指标的信息. Features include custom configuration; a simple report builder; multiple data connectors; unlimited logins; custom alternative values, historical trending; insight feed; sales 分析, and 报告 and 市场营销分析.

 

Ensighten

This software is used among the world’s largest 品牌 across 数字 市场营销. 此工具具有隐私性GDPR(一般数据保护条例), a customer data platform, tag management mobile tag management, and a privacy enterprise. The benefits include an easy to install GDPR; easy GDPR compliance and data destiny control.

 

谷歌分析

This popular software collects customers and their 购买历史 from websites, 还有来自不同系统的行为数据. Features include collection APIs, tag management support, 数据访问, filtering and manipulation, 漏斗分析, 自定义变量, 购物, 和检出漏斗, 和更多的. Users have access to user flow reporting, 可视化和监控受众统计数据, multi-touch attribution, 预测分析, re市场营销 集成, 和更多的.

 

BrandsEye

这个工具使用了搜索算法、众包和机器学习的专有组合. 它的工作是为世界各地的组织提供准确的意见数据. 用户能够通过自定义运营报告更好地理解和支持战略业务目标, 和自定义仪表盘和计分卡.

 

NinjaCat

这个一体化的报告平台使用户能够交付SEO, PPC, 社交和电话跟踪报告在PDF或仪表盘. Features include SEO reporting, 预算监督, 集成, 电话跟踪, and campaign monitoring. Client reporting can be automated while reporting PPC progress to clients and monitoring the budget spend for clients. NinjaCat provides white label dashboards, white-glove setup and service, 24/7的支持, 和最佳实践.

 

使用市场分析来获得你需要的洞察力

The right tools make a difference when gathering data to make good business decisions. The right data not only helps identify the right target market but indicates what tactics are working and which ones need refining. 尽管市场上有很多工具, the three most important factors are usability, need, 和负担能力. 列出的在线分析工具只是市场上针对各种规模的业务和价格点的一小部分. 从测量媒体 策略 to insight on what your competitors are doing, these tools provide in-depth knowledge at high levels.

在确定哪种工具最有效时，您所能拥有的最有价值的资产是拥有一个团队，使用您可以使用的软件交付您需要的度量. 研究团队 CA88 understands the necessity of utilizing the best tools to gain the metrics and insight you need. For more information on online 市场营销分析 CA88 and how best to implement them while working with a trusted partner, 联系 CA88 今天.

从传统媒体到数字营销的转变在一开始是许多人面临的一个障碍. 然而, 今天’s marketers are well-adjusted and prepared to report nearly any 广告 measurement 一个客户端请求. Digital marketers are prepared to report on KPIs, 转换率，到达，并超越瞬间的通知. Despite this new sense of comfort, the future of 广告 measurement 再次改变.

As the 广告 industry continues to grow, 新的测量渠道和期望已经出现. What has worked for the past few years will not satisfy clients through this next decade. Even with the global pandemic, 数字 ad spend grew 12% 达到139美元.80亿年总. 关于谁可能看过广告或转化率的简单报告正迅速成为一个 广告 measurement 过去的. These top three strategies will help 数字 marketers prepare for the future CA88 以及对数字广告行业的期望.

1. Measure Beyond Ad Verification

The Interactive Advertising Bureau and other authoritative agencies came together in 2012 to create guidelines for the conduct of ad verification. The need for these guidelines arose from 数字 marketers providing a range of inaccurate 广告 measurement 报告 to their clients. The standard for ad verification currently requires advertisers to take a step back and determine if the ad is valid, 可视, 和品牌安全.

When these three boxes are checked off, 数字 marketers move forward with the ad. 他们满足了最低限度的要求，他们得到了满足. 然而，随着21世纪20年代的推进，情况将不再是这样. 最低限度的报告只能产生最低限度的结果, which may cause clients to move on to other advertisers who provide more insights for the same monthly retainer fee.

Those who want to excel beyond the industry and provide better performing advertisements will measure beyond ad verification. By looking at active time on a particular page, 交互ion rates with an ad, 和其他指标, 数字营销人员可以了解他们的广告的有效性. With this information in hand, they can determine how to further optimize an ad for the best results.

2. Upgrade Media Quality

Along with measuring beyond ad verification, media quality must be upgraded to meet new expectations. If landing pages are cluttered, ad layouts are not formatted correctly, site loading speed is slow, or basic features do not load, users will not have a positive experience. 即使广告的测量结果很好, media quality can prevent leads from converting.

这个行业的未来将需要超越对媒体质量的基本期望. 广泛的质量保证测试和网站用户体验映射将需要进行，以确保按钮, 滑块, and information are in the right places. 在本世纪20年代末，仅仅将信息放在一个页面上，然后转向下一个项目是不够的.

花时间提升媒体质量的数字营销人员将会看到广告效果的改善. The ads will be 有效的 because they grab attention and lay out information in a way that serves the target audience. The destination landing page will have better 转换 because the page has information in the areas the leads actually look. 此外, the most important information will be placed where the lead naturally looks as they read the page. This means their clients will have a greater ROI on 数字 市场营销 ad campaigns. 反过来, 市场营销人员可以期待从这些客户那里获得更高的转化率和经常性收入.

3. Utilize New Marketing Channels

The way the average person consumes TV and entertainment has completely changed over the last decade. 随需应变的流媒体服务 Over-The-Top (OTT) and Connected TV (CTV) devices, individuals can watch their favorite movies and shows wherever they go. 为了应对这些服务使用的增加, 如今，广告平台让广告商能够在消费者观看广告时接触到他们.

而不是推出一个广告，希望它能到达正确的个人, OTT广告允许数字营销人员在特定的时间在特定的节目中创建本地广告. 这种形式的广告提供了更多的控制谁看到广告和何时. This greatly helps 转换 and allows ad dollars to be stretched further than before.

Unlike other 数字 市场营销 campaigns, OTT广告和CTV广告没有点击率指标. 营销人员必须在如何衡量这些新的营销渠道上的广告表现方面具有创造性. Tomorrow’s 数字 marketers will need to rely on a combination of metrics like SMS opt in, 视频完成, and 归因跟踪 以了解他们OTT广告的有效性.

不要在未来的世界里使用昨天的广告衡量方法

每一天，数字广告行业的状况都在发生变化. 技术的发展速度超过了个人消费者的预期. The best 数字 marketers will invest time and learn more about the future of 广告 measurement 实践. 这将使他们走在行业的前面，并为他们的客户提供更高表现的活动.

研究团队 CA88 does more than think about 今天’s measurement strategies. We are always planning for the future, 因此，我们可以帮助广告商和品牌开展尽可能高的广告宣传活动. 优化, training, and reporting are just some of the key pillars that drive the 功能 of our omnichannel 数字 strategies. We do not wait for industry standards — we predict and adapt to them far in advance.

Whether you are just getting started in 数字 市场营销 or want to optimize your current strategies for the future of 广告, please do not hesitate to 联系 我们的团队. CA88 has helped countless agencies, 品牌, and marketers over the past decade, 我们也有信心能帮助你脱颖而出.

在过去的一年里，随着越来越多的公司增加他们的数字营销，数字营销有了显著的增长 B2B 数字广告 花费约22.比去年增长6%. Why? B2B advertisers have a huge advantage in connecting with their target audiences through desktop formats since the pandemic. Al虽然 things are getting back to normal, these 市场营销 trends will continue.

理解数字营销是获得成功的第一步. 简而言之, 数字营销是任何形式的在线营销或使用互联网或电子设备. 企业通过电子邮件等数字渠道使用这种营销形式, 社交媒体, 搜索引擎, and websites to connect with their customers. 有效地使用, 数字 市场营销 helps reach larger audiences that would be more difficult using traditional methods. 它还更具成本效益，数据可以快速获取.

B2B 数字广告 spend is projected to increase by 10.今年的9%, which is slower than previous years, 但市场营销格局已经接受了数字化转型, 为企业的成功创造新的机会. 知道如何以及何时使用正确的数字营销策略可以在保持业务领先的同时显著增加利润. 以下是8个不容忽视的B2B营销策略:

保留营销

If you already have B2B customers, it’s always better to keep them happy, 健康的, 在你的花名册上. 营销人员正在关注他们的客户关系, 当客户继续从你这里购买时，要意识到这一点, 他们可能会购买更多的产品，从而获得更高的营销ROI. According to the Harvard Business Review, 你所需要的只是将客户留存率提高5%，从而使你的底线提高95%. There are a few ways to accomplish this, including new customer onboarding and education, 客户培训, consistent communication and support, customer appreciation, and surveys and testimonials.

互动内容

互动内容是不可协商的，因为它涉及B2B广告. 通过互动内容增加用户粘性, marketers understand customer tastes and habits. 使用社交媒体, 视频, 信息图, and other relevant information where your customers can find out more about you and your business. Being 透明的 and having them feel as if they understand you better is a part of your story which becomes crucial to your success.

怀旧营销

Nostalgia 市场营销 is an asset for B2B 数字广告. This is how marketers relate to the world. 没有什么比带着你的顾客走在回忆的小路上更好的了, 利用文化趋势，重新利用已停产的产品或服务. Nostalgia brings back memories, which forges a connection that makes customers feel good. 以数字形式重塑产品是明智之举，创造出有针对性和真实的内容. 例如, Intronis在其营销活动中使用了怀旧元素，并获得了35%的转换率和650%的投资回报率. Mazda was also successful with their story-driven, multimedia campaign “Driving Matters.”

买家体验

Customer-centric 市场营销 is key in your B2B 市场营销 策略 being successful. 有这么多B2B买家集中在国内, 创建交互, 吸引人的B2B广告体验是保持客户注意力的关键. Using immersive 数字 experiences based on generational demographics will help tap into lifestyles and purchasing habits, 尤其是那些沉浸在数字第一环境中的人. 移动 also influences over 40% of revenue on average in leading B2B companies.

渠道, 关于营销某些产品和服务的想法, understanding buyer persona, and how it is advertised in the market is key. B2B买家应该被视为标准消费者, 以的速度, 方便, correct product positions, 以及在营销组合中使用技术整合因素. 而客户体验一直是B2C的一个因素, 它现在已经成为B2B营销策略的必要组成部分.

视频营销

Video content is a staple in B2B 数字 市场营销 strategies and is very powerful in B2B 数字广告. 视频内容帮助客户可视化购买过程, 70%的B2B买家在研究一家公司及其产品或服务时，会观看视频. 视频广告 spend is continually increasing, with marketers utilizing 视频 to educate and entertain. 这种类型的广告预计将增长到12美元.到2024年达到660亿, B2B买家可以在了解新趋势的同时获得额外的技能，从而从品牌视频中获益良多.

铅转换

B2B品牌更注重宏观转换 B2B 数字广告. 而电子书和指南是一个很好的参与方式, 数字和混合活动在争取领先地位方面正获得越来越多的关注. 使用交互式数字活动，如网络研讨会，通过定制的体验增加客户参与, B2B品牌可以更有效地利用自己的影响力，将客户推向销售渠道.

播客

到目前为止，有超过85万个活跃的播客.S. adults listening to one or more every month. This is a great way to reach customers, 预计2021年播客的广告收入将超过10亿美元. 这对于品牌来说是一个非常有效的数字营销策略, 因为这能帮助他们与观众建立更深层次的联系. 播客更不正式，有助于真实和有机的增长. 关注市场营销的播客可以帮助B2B卖家成长. 事实上, Content Champion from the Content Marketing Institute has been on the air with a huge following for quite some time. This is an ideal way to connect with B2B audiences that are always on the move.

电子邮件营销

这是真的——电子邮件营销并没有死，它也不会去任何地方. While emails used to be boring and too long, 今天’s emails are consistent, 引人入胜的, 透明的, 和值得信赖. 作为一种有效的工具，它从未在市场上失去吸引力, 而且它仍然是一个盈利的创收渠道. Personalizing emails also increase margins. For instance, Zomato has 引人入胜的 and humorous emails that engage their audience. 游戏中有大量的图像，较少的内容，以及100%的用户粘性. B2B marketers can take a page from this team to utilize in their B2B 市场营销 strategies.

技术 has shifted B2B 市场营销 strategies into a 数字-first marketplace which makes it crucial to understand the trends and tactics that work. Partnering with a company that can infuse strong B2B 数字广告 and 市场营销 strategies like these into your brand will keep revenue flowing and your brand at the front of the line.

你准备好在竞争中脱颖而出了吗? CA88的营销服务可以帮助你得到你想要的结果! 有关我们如何帮助您制定数字营销策略的更多信息， CA88 今天.

2021年的汽车销量是最高质量的 automotive 数字广告 为了达到月度销售目标，必须采用各种策略. 有兴趣的买家不再开车到一个车场，并开始在那里寻找他们的新车. 相反，在汽车方面，个人正在踏上新的购买之旅. These savvy shoppers are now completing most of their research online and only going to a dealership to get a sense of how the vehicle drives.

如果你想推动2021年的销量，就跟随这七种汽车吧 数字广告 strategies. Strap in and get ready to take notes!

1. Have A Presence Everywhere

而口碑(WOM)仍然是一个非常有效的策略，以产生潜在客户和销售在经销商, it is not a guaranteed way to generate consistent interest in a particular dealership. 因为很多客户都是从网上开始研究的, dealerships must be in the same places these individuals are conducting research. Those who do not make an effort to have a wide-reaching presence will fall behind local competitors.

这个汽车数字广告策略, 经销商可以增加他们的覆盖范围，并产生更多合格的潜在客户. Once car shoppers believe they have a few CA88 to their current car problem(s), 他们将开始寻找能够满足他们需求的经销商. 如果一个经销商没有列入综合网站, 搜索引擎, or manufacturer websites the individual is on, 这个人可能不知道经销商的存在.

While dealerships cannot guarantee that every individual who is looking for a certain vehicle will visit their showroom or call a salesperson, it does ensure potential leads have the ability to learn more about the dealer.

2. 收集 & Share Positive Feedback

Once an individual has learned about a dealership (either through their own research or through WOM), 这个人会想知道他们可以期待什么样的经历. No one wants to go to a dealership that has consistent negative 1-star 评论. 此外, some individuals are not willing to roll the dice on a dealership that hasn’t had any recent feedback (even if the dealer has 5-stars).

定期收集和分享积极的反馈有两个目的. First, 它确保经销商以其为客户提供的客户服务而闻名. This feedback can be used on a dealer’s website and 社交媒体, which is free content. Second, feedback can benefit SEO. When satisfied customers leave their review, they often include keywords that others are searching for when researching dealerships. 这对经销商的SEO排名有一个小的、积极的影响.

然而，这种汽车广告策略必须加以管理. If a negative review is left by a dissatisfied customer, the dealership needs to respond immediately. 这种反应表明经销商是积极主动的，真正关心客户的满意度.

3. Create A 移动-Friendly Website

In 2021, dealership websites should be designed 尝试. While a small number of individuals will conduct their research on a desktop computer, 大多数人都在使用他们的智能手机或平板电脑进行研究.

如果网页没有针对移动设备进行优化, the information can be hard to read and/or the page does not display correctly. This is frustrating for someone who wants to learn more about a particular vehicle. 他们可能会退出，并找到另一个经销商.

页面需要按比例放大或缩小，以适应个人使用的设备. It is not unlikely for someone to start researching on their smartphone and move to a tablet to desktop to finish their research. Pages should look and function property, regardless of the device benign used.

4. Make It Easy To Shop Online

而个人可能不在陈列室的地板上, 他们仍然希望货比三家，找到最适合自己品味的汽车, needs, 和预算. Their online 购物 experience should be easy (if not easier) than looking around a dealership. 每辆车的信息应该很容易找到, 网站的导航应该是直观的.

A dealership’s website should be convenient. When looking at a website, car shoppers want to easily compare different models. While they could open multiple tabs, 这个小功能改善了他们的研究体验，使他们更有可能访问经销商.

Additionally, filtering should be standard. Some individuals have a strict budget. Others only want sedans or SUVs. A few will want optional upgrades. 能够过滤所有的汽车，并看到符合他们确切需求的汽车，将有助于把这些购车者培养成付费客户.

此外，高质量的图片和详细的信息是至关重要的. 如果你的车是全新的，那么一次内外的虚拟旅行是个不错的选择. 对于二手车，汽车的事实应该放在前面和中心. Regardless of the age of the vehicle, all specifics should be clearly outlined.

5. Create Quality Content Regularly

SEO is a long term automotive 数字广告 策略 with high potential ROI. With the right original content, 经销商的SEO策略可以推动网站每天的有机导向. 为了充分利用SEO并获得较高的SEO排名, dealers must invest in good web development. 网站的前端和后端都必须考虑到SEO.

After the website is optimized, high-quality content needs to be added regularly. With so many vehicles, dealerships have plenty of ideas for creating 引人入胜的 content. 各种各样的关于汽车安全、维修技巧和最新新闻的博客可以很容易地写出来. 然而, it is important to write naturally and include appropriate keywords throughout the content.

6. Invest In Paid Automotive Advertising

而长期战略对营养很重要, 短期策略可以帮助快速获得更多的销售. 与PPC活动, dealerships can place ads directly in front of qualified buyers on 社交媒体, YouTube, 搜索引擎, 和其他平台. 而不是希望有人在寻找包含在博客中的信息, 今天想买车的买家将收到目标广告.

如果设计正确，PPC活动可以拥有较高的投资回报率. A range of keywords and 市场营销 copy are needed to 有效的ly convert leads into sales. 幸运的是，我们可以快速高效地制作一系列汽车广告. 甚至还有针对vin的广告，它们通常有更高的转换率.

7. Use Smart Digital Advertising

Since some buyers will switch between their mobile devices and desktop computers, 了解他们在研究过程中的位置是很重要的. 通常, those conducting research on their smartphones are looking to quickly garner important information. 另一方面, those using desktop computers have more time and tend to conduct in-depth research.

With smart automotive 数字广告, 调整内容以适应正在使用的设备类型. 您甚至可以根据营销渠道的类型进一步定制内容. 这使得经销商可以创造最好的买家之旅.

Rather than scrolling endlessly through large chunks of content on a mobile device, 购车者将看到易于阅读的项目符号信息. Those using a desktop computer will gain access to greater detailed information, which is perfect for their in-depth research.

流量 & 现在的销售

这七个汽车数字广告策略可能需要时间为特定的经销商制定, 但它们非常有效，有助于将线索转化为客户. In order to meet monthly sales 目标, dealerships must adjust their 数字 市场营销 策略 to match the new buyer’s journey in 2021.

CA88的汽车数字广告专家

With the ever-changing modern world we live in, 在你身边有一个可以支持你的伙伴是很重要的. CA88 is a top-rated omnichannel partner with over a decade of proven success. 了解我们最近如何帮助一个顶级豪华汽车品牌在他们的春季销售活动 here.  And, when you’re ready to take the leap and learn more about how our company can support your 数字 市场营销 efforts, we’re eager to talk. CA88在这里. 

美容行业是一个不断发展和充满活力的行业. It is particularly dependent on changing customer trends and purchasing preferences. 因此, 美妆品牌营销人员必须面对并克服美妆品牌所经历的挑战，通过愿意适应消费者偏好和行业创新来保持相关性. 以下是数字化营销的五种策略 CPG 美容品牌营销人员应该坚持，以确保在这个高度竞争的市场中长寿:

美容品牌营销人员应该使用的数字营销策略

1. Video Presents an Interesting Opportunity

在音乐视频出现之初，视频可能已经扼杀了广播明星，但它们可以拯救美容行业. 《ca88app下载》(Women’s Wear Daily)的一项研究发现，68.在200个最受欢迎的美容视频中，有5%是关于化妆教程的. 这意味着超过一半的美容视频都是化妆教程, showing consumers exactly how to apply products. 这只是视频吸引顾客反应的力量的一个例子.

Content marketers have given more attention to 视频 as they have begun to understand the impact that video content has on retail sales. 不幸的是, 美容品牌, unlike those in other industries, 当制作视频作为数字营销的一部分时，是否经常面临预算有限的问题 策略. 值得庆幸的是, 虽然, 随着教程式视频的流行, 正如上面提到的, 这为美妆品牌提供了一个进入这一市场的绝佳机会.

As a marketer, you don’t have to spend thousands of dollars to make a product ad video. 相反，您可以在教程中简单地介绍您的产品. 另一个预算友好的合并选择 视频 into a 市场营销 策略 包括利用社交媒体上的动态内容. These 视频 are up to 70 times cheaper than standard product-centric 视频 according to Olapic. 因此, 它们的用户粘性是静态图像的两倍, which makes 视频 a win, win for beauty brand marketers. 倩碧使用以产品为中心的6秒视频取代传统的展示广告，广告召回率提高了70%，产品认知度提高了26%.

2. Augmented Reality (AI): Dawn of the Robots

While we have seen countless movies alluding to the dangers of letting robots take over, 在现实生活中，增强现实或人工智能并不危险. 事实上，对于你这个美容品牌的营销人员来说，这是非常有用的. Beauty 品牌 can use AI, to allow customers to “try on” their makeup virtually. 许多美妆品牌领先者已经接受了这项技术，并将其与虚拟功能相结合，让顾客无需到实体店就能获得真正的动手体验. Not only does AI help consumers, but it also helps 美容品牌 themselves to know what customers are most interested in, 这样他们就可以把精力放在最受欢迎的产品上.

例如, Smashbox was one of the first 品牌 to utilize AI when they introduced their eye-tracking technology. 这是一个让他们的客户“试穿”他们产品的工具. 试穿的时候, the AI technology could measure the eye movements of the consumers and instantly know if the consumer was responding positively or not to the product. This information was vital in helping the company determine what products to carry, and they were subsequently able to increase their 转换 by 27% after implementing this AI tool.

3. The Age of the Influencer

在社交媒体上花上几分钟，你就会遇到一个有影响力的人. 而使用 影响者在每个行业中，推销产品的趋势都在上升, beauty 影响者s are perhaps the most pivotal in providing a boost to the industry. 有影响力的人被定义为展示产品，然后与社交媒体上的粉丝们分享他们对产品的看法的人.

看到“真人”使用产品的行为可以产生巨大的影响. This 数字 市场营销 策略 is one every beauty brand should be embracing because the 影响者 is not going anywhere anytime soon. 这一切都是为了帮助你的品牌在个人层面上与你的客户建立联系. 网红和美容记者维多利亚·赛瑞多诺(Victoria Ceridono)这样评价网红的力量:

“The reason why an 影响者 has its audience is that they [the 影响者] are real and genuine.”

Social Media: Within this category, 提到社交媒体的重要性是很重要的. Without 社交媒体, there would be no 影响者s, at least not as we know them 今天. As a beauty brand marketer, you must create a 社交媒体 presence for your brand and maintain that presence, 与粉丝互动，鼓励他们给出反馈和评论. The more your brand is mentioned, the better.

4. Rethinking Tradition in Terms of Business Model

When it comes to the beauty industry, 大多数人想到的是传统的销售化妆品和护肤品的方式.e. a crowded mall or loud department store. 然而, 近年来, the beauty industry has grown leaps and bounds, 尤其是在非传统的商业模式方面. 例如, 而不是传统的方法，客户走进一个品牌的商店和购买产品, 美容系列现在也提供Ipsy这样的订阅服务, Smashbox, Birchbox and FabFitFun.

一个明智的美容品牌营销者会拥抱各种各样的商业模式. While in-store purchasing might work for some, 在线商店或订阅服务可能对其他人更好. 这个想法是为了跳出销售化妆品和/或护肤品的传统界限. This of course does not mean that your brand cannot still enjoy a brick-and-mortar existence or have a physical presence within a mall. 而不是, 这通常被视为一种接触更多客户的方式, 通过让你的品牌在现实世界和数字世界中都能被接受. 例如, 而不仅仅是本地买家可以买到, 您的品牌可以在全国或世界范围内销售.

5. Utilize Crowdsourcing

Crowdsourcing is another 数字 市场营销 策略 that the beauty industry should be embracing. Glossier就是一个很好的例子. Glossier uses its 社交媒体 community to engage with consumers, asking for feedback and input. This gives power to the consumers to influence the creation of new products and gives them a sense of ownership in the brand, which creates brand loyalty.

另一个使用众包的美容品牌是Volition, a community-focused beauty brand, 谁的商业策略是围绕众包建立的. Volition allows consumers to suggest and vote on ideas for new beauty products. 如果一个产品创意得到足够多的投票，它就会投入生产并可供购买. To drive further 订婚 and sales, consumers who submitted ideas or participated in voting are offered a 40% discount on the product. This is a good example of how a brand can use crowdsourcing to build a following, 鼓励参与, 最重要的是, 推动销售.

这一切意味着什么，在拥挤的市场中保持相关性

Al虽然 the beauty industry is a challenging place to make a name for yourself, as a beauty brand marketer, you can promote your brand by adhering to the 数字 市场营销 strategies noted above. 所讨论的每一种策略都将帮助你更接近你的客户，并远离那些早已失去光泽的陈腐策略. If you can’t incorporate them all at first, at least try to embrace a few and then work your way towards utilizing them all. 值得庆幸的是, if you 联系 the team at CA88, 我们可以帮助您确定这些数字策略中哪些最适合提高您的品牌覆盖面和销售，并帮助将它们纳入您的营销计划. CA88 今天就开始吧.