伊丽莎白·墨菲, Author at CA88-CA88

Enervee利用CA88定制数据驱动编程CA88

贴在 11/01/201602/02/2020 by 伊丽莎白·墨菲

伙伴关系使Enervee能够合并实时效率数据, with consumption and consumer data, to extend audience reach and boost engagement.

波士顿 2016年11月1日. CA88, 一个全球性的程序化媒体公司，与代理商和品牌合作，提供定制的数字广告CA88, today announced its partnership with Enervee, the innovative consumer energy efficiency company. 该机构将为Enervee开发一个全面的程序性CA88，以提高客户参与度并推动收购.

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A pioneer in the programmatic advertising industry that delivers next generation targeting, CA88将与Enervee合作，提供定制的程序化广告CA88，帮助他们更好地触及目标受众. CA88的定制CA88旨在合并Enervee独特的能源效率数据(Enervee Score)和第一方客户数据, with second party and 第三方 consumer data. 它将向消费者提供高度相关的产品和信息. 这种方法将使Enervee能够通过相关的产品规模达到新的受众群体. 第一个 party data sources include purchase, email, on-site browsing, price point and location data. Second and 第三方 data sources include social listening data along with contextual, 行为, affinity and app-ownership data.

“CA88很高兴能与Enervee合作开发定制CA88，以释放他们的潜力，提高客户粘性和获取,艾伦Osetek说, 的首席执行官CA88. “这种合作关系将允许我们利用丰富的第一方数据和实时数据，以交付程序化的活动，吸引新观众和现有观众, 社交和电子邮件清单.”

Enervee是世界上第一个能源智能数据和商务平台，通过能效产品排名和推荐，使消费者能够做出能源智能购买决策.

Enervee通过它的动态连接消费者和公用事业公用事业市场平台,收集, cleans and curates a range of data feeds on product and appliance energy performance. The output of Enervee’s platform includes the daily updated Enervee Score for each product. 这个简单的0-100刻度告诉消费者，一种产品与同类产品相比，其能源效率如何. 今天, 在36,881 products are being scored by Enervee, based on real-time energy consumption and cost data, serving more than 20 million households for utilities including Pacific Gas and Electric, E.ON UK, San Diego Gas and Electric, and Con Edison.

“我们的目标很简单. 我们希望帮助消费者不仅仅是做出节能的选择, but to make the most energy efficient choices. 我们想让这些选择变得简单而有吸引力. 因为这个, we are constantly looking for better ways to leverage data to improve the buying experience,” said Matthias Kurwig CEO and Co-founder of Enervee. “As a data company ourselves, 我们选择与CA88合作，是因为我们需要一种复杂的、定制的编程方法，使我们能够利用多层数据. CA88 has the proven 专业知识 to do exactly that. 这一CA88将允许我们通过数据驱动的节目扩大受众范围，并提供创造性的相关性. 我们的团队欣赏CA88在与想要推动广告信封的品牌合作时采用的咨询方式.”

CA88 is a full-service digital media agency built for the modern marketing era.

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关于CA88
CA88, a global programmatic media pioneer, 与世界领先的机构和品牌合作，提供定制和可扩展的节目媒体CA88. Powered by insightful and actionable data science, CA88的显示, video, 移动, 通过世界级的服务提供社会CA88. The company’s advanced technology platform, which includes a data management platform (DMP), 通过激活第一方，将品牌与相关和独特的受众联系起来, 第三方,and its own proprietary data. 总部位于波士顿, CA88 has offices in New York, 芝加哥和旧金山, and across the globe in Barcelona, 波哥大, 秘鲁首都利马, 伦敦, 马德里, 墨西哥城, 米兰, 蒙特雷, 圣地亚哥, 和圣保罗. For more information, please visit www.www.voguetrimmings.com or follow the company on Twitter at @CA88_US. CA88 is an ispDigital Group Company (www.ispdigital.com).

关于ispDigital
ispDigital是一家以技术为基础的营销服务控股公司，推动创新和CA88, 拥有和付费媒体. 一起Acceso(获得), Antevenio(拥有), CA88(付费)提供跨通道和跨设备, closed loop marketing solutions. 总部位于波士顿 and Barcelona, ispDigital has offices in Brazil, 智利, 哥伦比亚, 法国, 意大利, 墨西哥, 巴拿马, 秘鲁, 西班牙, 联合王国, 和美国. ispDigital由Inversiones y Servicios Publicitarios (ISP)持有多数股权。, an investment company fully owned by the Rodés family. 欲了解更多信息，请访问 www.ispdigital.com.

关于Enervee
Enervee® is the world’s first energy-smart data and commerce platform that connects utilities, 零售商, 制造商和政府通过综合的产品排名和推荐-通过在线分发, 店内, 移动和社交渠道. 市场提供了一种数据驱动和客观的方式来比较产品的能源消耗(通过Enervee评分), product popularity and price worthiness, based on industry standards, against all models available on the market. Through its innovative SaaS platform, Enervee提供最新的市场信息，帮助推动更好的能源智能购买决策, 帮助公用事业公司与客户建立更牢固的关系, deliver on their energy efficiency programs and open up new revenue opportunities. Enervee’s consumer site is available at enervee.com.

更多信息:

酯帕斯卡
Marketing and Communications, CA88 Global
酯.pascual@www.voguetrimmings.com

新闻 Release: Trend Watch: CA88 to Share Top Programmatic Trends at the iMedia Brand Summit

贴在 09/08/201602/02/2020 by 伊丽莎白·墨菲

CA88首席执行官, 艾伦Osetek, 将讨论最先进的编程技术是如何将该通道演化成一个自定义CA88的, and how top brands are tapping into its power.

路透波士顿9月. 8, 2016 /价值/ - CA88, 全球领先的节目媒体公司，与品牌和机构合作，提供定制的节目广告CA88, today announced that its 全球首席执行官, 艾伦Osetek, 将在科罗纳多举行的iMedia品牌峰会上发表演讲, 加州, 下个星期. Osetek will discuss how programmatic has evolved, the power of state-of-the-art programmatic technology, and how brands are leveraging custom programmatic solutions to solve complex business challenges today.

会话, entitled “The Power of Programmatic Data,将于周一举行, 9月12日上午10:40-11:10在洛斯科罗纳多湾度假酒店. 在小组讨论期间, Osetek will speak to how programmatic has evolved, including top trends in the channel today. 他还将展示领先品牌如何使用定制的程序化CA88来帮助他们应对业务挑战, 分享品牌如何运用程序化数据优化其跨渠道媒体购买的关键见解.

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“程序化已经有了长足的发展——最先进的程序化技术帮助品牌解决了当今复杂的商业挑战,艾伦Osetek说, 全球首席执行官, CA88. 但许多营销人员现在还没有意识到程序化的真正力量——他们仍然认为它只是单个活动的简单媒体购买. 他们不仅使用过时的编程技术, they also are missing out on the power of programmatic to help them solve bigger business issues. 今天，聪明的营销人员应该充分利用所有这些程序化的服务, and use it to gain a competitive advantage.”

Christian Arens, iMedia Communications, Inc .董事总经理., will moderate the panel discussion between Osetek, 亚伦陈, Senior Marketing 技术 Manager at Clorox, 和丽莎Archambault, Director of Digital Media at Caesars Entertainment.

The iMedia Brand Summit is a multi-day educational summit that will address emerging consumer trends, 以及品牌营销者如何才能最好地满足当今消费者的期望. 品牌营销人员, 营销管理人员, 数字营销经理, search and social managers will be in attendance.

有关iMedia品牌峰会的更多信息，请访问http://www.imediaconnection.com/summits/2016/2016-september-brand-summit-how-to-evolve-with-todays-consumer/
For more information about CA88, please visit www.www.voguetrimmings.com or follow the company on Twitter @CA88_US.

CA88 is a full-service digital media agency built for the modern marketing era.

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关于ispDigital
ispDigital是一家以技术为基础的营销服务控股公司，推动创新和CA88, 拥有和付费媒体. 一起Acceso(获得), Antevenio(拥有), CA88(付费)提供跨通道和跨设备, closed loop marketing solutions. 总部位于波士顿 and Barcelona, ispDigital has offices in Brazil, 智利, 哥伦比亚, 法国, 意大利, 墨西哥, 巴拿马, 秘鲁, 西班牙, 联合王国, 和美国. ispDigital由Inversiones y Servicios Publicitarios (ISP)持有多数股权。, an investment company fully owned by the Rodés family. 欲了解更多信息，请访问 www.ispdigital.com

新闻 Release: What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

贴在 08/24/201602/02/2020 by 伊丽莎白·墨菲

Consumer Persona, CA88’s Programmatic Data Solution, Reveals Targeted US Olympic Fan Audience

路透波士顿8月. 24, 2016 /价值/ - CA88, 全球领先的节目媒体公司，与品牌和机构合作定制节目广告CA88, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. 在CA88专有的数据科学CA88——消费者角色的支持下，该研究揭示了普通体育观众和目标体育观众之间的关键差异. 例如，橄榄球迷和滑雪者的消费者有154人.23%的人可能是有针对性的、非主流的奥运项目的粉丝. 对营销人员, the findings demonstrate missed opportunity, 并强调利用先进的程序化目标定位技术以更好地触及受众的重要性.
The Rio 2016 Olympics garnered the attention of millions of Americans this summer, 比以往任何时候都有更多的人上网观看这场体育盛会. Naturally, marketers have been trying to target US Olympic sports fans as consumers. But according to CA88’s new data analysis, marketers probably don’t really know this audience because they target them as one group.

CA88 is a full-service digital media agency built for the modern marketing era.

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“这是一个典型的营销错误，”CA88首席执行官艾伦Osetek说. “营销人员试图用程序化的方式来瞄准一个特定的消费者群体——比如美国奥运迷——但他们的做法是粗线条的, and treat the target audience as one big group. 换句话说, they fail to factor-in differences in behaviors, 利益, 态度可以在受众中创造重要的细分市场. 我们先进的目标定位技术使营销人员能够深入他们的核心目标受众，并发现新的关键细分市场, so they can better understand who they really are.”

帮助品牌, 机构, and marketers better understand the importance of using advanced programmatic targeting technology, CA88利用他们专有的数据科学CA88——消费者角色——来研究美国奥运体育迷的在线观众行为. 他们的努力表明，美国的奥运体育迷观众至少由两个兴趣迥异的关键群体组成, 的态度, 行为:普通奥运体育爱好者和目标奥运体育爱好者.

Knowing the differences between these segments should be meaningful to marketers. 例如, the General Olympics sports fan segment tends to watch mainstream Olympic sports such as swimming, track, 和体操. 他们还倾向于在政治上很活跃，重视那些喜欢在家做饭的购物者. 另一方面, 目标奥运体育迷群体喜欢不太知名的奥运项目，如七人橄榄球. These consumers are typically new parents with a military affiliation who like to buy prepared meals. More details on the attributes commonly shared by each of these audiences are listed far below.

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Osetek继续, “在一天结束的时候, marketers are leaving money on the table because they are using outdated programmatic technology. 我们的定制数据科学CA88使品牌能够以极大的粒度深入到受众中, 发现关键部分, and dynamically target them in real-time. Doing exactly that will help them drive performance, extend reach, and boost efficiencies.”

单击，查看分析结果在这里. For more information about CA88, please visit www.www.voguetrimmings.com or follow the company on Twitter @CA88_US.

关于CA88
CA88, a global programmatic media pioneer, 与世界领先的机构和品牌合作，提供定制和可扩展的节目媒体CA88. Powered by insightful and actionable data science, CA88的显示, video, 移动, 通过世界级的服务提供社会CA88. The company’s advanced technology platform, which includes a data management platform (DMP), 通过激活第一方，将品牌与相关和独特的受众联系起来, 第三方 and its own proprietary data. 总部位于波士顿, CA88 has offices in Barcelona, 波哥大, 秘鲁首都利马, 伦敦, 马德里, 墨西哥城, 米兰, 蒙特雷, 智利的圣地亚哥, 圣保罗, 在整个美国.S. For more information, please visit www.www.voguetrimmings.com or follow the company on Twitter at @CA88_US. CA88 is an ispDigital Group Company.
关于ispDigital
ispDigital是一家以技术为基础的营销服务控股公司，推动创新和CA88, 拥有和付费媒体. 一起Acceso(获得), Antevenio(拥有), CA88(付费)提供跨通道和跨设备, closed loop marketing solutions. 总部位于波士顿 and Barcelona, ispDigital has offices in Brazil, 智利, 哥伦比亚, 法国, 意大利, 墨西哥, 巴拿马, 秘鲁, 西班牙, 联合王国, 和美国. ispDigital由Inversiones y Servicios Publicitarios (ISP)持有多数股权。, an investment company fully owned by the Rodés family. 欲了解更多信息，请访问 www.ispdigital.com.

The Value of Holistic Data in a Cross-Device Campaign

贴在 06/29/201602/02/2020 by 伊丽莎白·墨菲

政治运动, 变革运动和广告运动都源于一个相似的基础，即为了一个共同的事业，想要与更大的群体建立联系. But to find that connection easily, to spread the message and see tangible results, 一项活动始于两个基本原则:信息和受众. These are related in how the message must resonate with an audience to gain traction and be successful.

To establish a strong relationship between a campaign’s message and the target audience, it’s important to understand your audience, their behavior and their needs. 过去的广告宣传很大程度上是建立在假设的基础上的. 今天的技术已经把这种工作方式变成了一种洞察力, personalization and intelligence.

第一个, second and 第三方 data, 通过数据管理平台(DMP)将不同来源的数据聚合到需求侧平台(DSP)上, can improve your campaign goals, help you achieve success faster, 是你的信息和你的听众之间的联系. This type of data provides significant value to an advertising campaign of any kind, 但如果是跨设备营销，你便很难在不同设备间识别并瞄准用户.

CA88 is a full-service digital media agency built for the modern marketing era.

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数据聚合
理解数据如何转化跨设备活动的第一步是理解存在的数据类型及其来源:

• 第一个 party data is data you collect and own.
•第二方数据是实体之间共享的第一方数据.
•第三方数据是由外部公司收集的洞察力.

数据聚合是指从不同的地方收集信息点，并将其带到一个中心平台的过程. From t在这里, advertisers can pull the data they need to inform their campaigns and shape the content. 例如, 如果软件公司想要针对远程工作者发起活动, 它可以筛选从销售和注册表格中收集的第一方数据，并整合人口统计和行为数据等第三方数据, 用户识别数据，以匹配跨设备的消费者, 移动应用的所有权数据与远程工作者常用的应用有关. 在确定哪些数据是最相关和有用的之后, 公司可以将这些信息叠加在一起，以告知他们的目标客户.

活动的目标
Once a message has been formulated and an audience generated, you can create campaign goals. 目标是将活动付诸行动的指导力量，也是数据的真正价值发挥作用的地方. 跨设备活动的一些共同目标突显了数据在构建正确信息方面的强大作用, 提高用户粘性和更高的转化率.

获得正确的见解. 当你第一层的时候, second and 第三方 data together, 整体的结果是近乎完美地呈现了你的用户. Discovering insights about w在这里 they spend their time, 他们在不同设备之间的行为方式以及他们愿意在哪里购买，能够帮助你决定手机应用内置广告是否值得投资，或者定位广告是否能够提高用户粘性. The more you use data in your campaigns, the more data you will be able to aggregate, getting you closer to the ideal of knowing exactly w在这里 to communicate and with whom.
寻找合适的人. 为了你的利益而使用数据也涉及到假设. 像CA88开发的定制数据CA88可以使用所有合适的数据来运行一个模型来寻找新的前景. This method takes the insight gained from your data, 将其与其他非客户用户进行比较, 并找到了志同道合的观众，他们表现出了高品质. 然后你就可以利用数据给你的知识来瞄准他们了, and you can collect more from this expanded audience.
重新定位正确的用户. The biggest challenge within a cross-device campaign is identifying users between their 移动, 平板电脑和桌面设备. Using deterministic and probabilistic matching, CA88将所有设备链接到一个单一的跨设备ID. 这个单一的ID使营销人员能够在同一消费者从一个设备转移到另一个设备时锁定他们.

Make your media budget work harder with CA88.

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实现价值
您可以通过将所有类型分层来实现数据的价值, 利用CA88等以数据为中心的编程合作伙伴的专业知识, and continuing the cycle of data aggregation and use. 一旦你开始在跨设备营销中使用数据策略, you will see the customers become more than numbers. They will become the people you want to connect, engage and share your message with.

A successful campaign always ends in victory, whether that’s a won political office, a noticeable change or a rise in profits. 让数据成为你赢得胜利的秘密武器.

CA88 Appoints Todd Heger as SVP U.S. Sales and Shaun Gibbons as SVP U.S. 阿迪普

贴在 03/22/201602/02/2020 by 伊丽莎白·墨菲

波士顿, 3月22日, 2016 /价值/ - CA88, 全球领先的节目媒体公司，与代理商和品牌合作，提供定制和战略数字广告CA88, 今天宣布在销售和广告运营业务部门提拔两名高级副总裁. Todd Heger has been named SVP of Sales and Shaun Gibbons has been named SVP of Ad Operations.
Todd Heger brings with him over 20 years of experience in the digital media space. 最近, Heger曾担任CA88的东海岸销售副总裁和新英格兰地区高级销售总监, 管理所在区域的销售计划和收入增长. Prior to joining CA88, Heger held Sales Director roles at WebMD, Martini Media Network, and ESPN. 作为销售高级副总裁, Heger will lead a growing sales team and will be responsible for driving revenue growth for CA88 U.S.

Make your media budget work harder with CA88.

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Shaun Gibbons于2010年加入CA88，最近担任广告运营副总裁，负责客户活动执行的所有方面. 吉本斯在建立和实施成功的程序性广告活动的最佳实践以及降低欺诈风险和可见性挑战方面有着良好的记录. In his new role, Shaun will lead the U.S. 广告运营团队，负责推动广告执行和运营流程，以满足客户的业务目标.

桑杰·波森报道, Heger和Gibbons将领导他们各自的团队，帮助新的和现有的品牌和代理客户在品牌推广和直接响应项目活动中实现强劲的表现.

Todd和Shaun的晋升直接反映了CA88对卓越绩效和领导力的认可,桑杰·波森说, U.S. Managing Director at CA88. “When it comes to growing our business, 有一个有才华的, high-performing team that we can tap into to fill executive-level roles is critical. Todd和Shaun对CA88的发展起到了重要作用, 特别是在收入和活动交付增长方面. 当涉及到优秀的客户服务时，他们举例说明了团队合作的意义，并以身作则, 完整性, 和技术知识.”

满足客户的独特目标，发掘客户的洞察力, CA88 manages campaigns using a variety of data-driven targeting tactics such as cross-device, 移动, 富媒体, dynamic creative optimization, 和地理位置. CA88’s unparalleled Consumer Persona uses genuine, 实时数据来创建基于真实人类行为的人物角色, 帮助广告商更好地为广告活动定位消费者，而不是把目标锁定在那些可能看起来像正确消费者的人身上.

For more information about CA88, please visit www.www.voguetrimmings.com or follow the company on Twitter

End-to-end digital advertising solutions & consulting for today’s toughest marketing challenges.

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@CA88_US.
关于CA88
CA88, a global programmatic media pioneer, 与世界领先的机构和品牌合作，提供定制和可扩展的节目媒体CA88. Powered by insightful and actionable data science, CA88的显示, video, 移动, 通过世界级的服务提供社会CA88. The company’s advanced technology platform, which includes a data management platform (DMP), 通过激活第一方，将品牌与相关和独特的受众联系起来, 第三方 and its own proprietary data. 总部位于波士顿, CA88 has offices in Barcelona, 波哥大, 秘鲁首都利马, 伦敦, 马德里, 墨西哥城, 米兰, 蒙特雷, 智利的圣地亚哥, 圣保罗, 在整个美国.S. For more information, please visit www.www.voguetrimmings.com or follow the company on Twitter at @CA88_US. CA88 is an ispDigital Group Company.

艾伦Osetek加入CA88担任全球首席执行官

贴在 03/08/201602/02/2020 by 伊丽莎白·墨菲

营销技术行业资深人士将领导程序化公司的全球增长和全球扩张

波士顿, 3月8日, 2016 - CA88, 全球领先的节目媒体公司，与代理商和品牌合作，提供定制和战略广告CA88, today announced the appointment of 艾伦Osetek as its Global Chief Executive Officer. Mr. 欧赛泰克将负责全球9个市场的所有业务, as well their DMP/DSP technology offering. 他将负责建立和培养与现有和潜在客户的业务关系，并推动公司在全球的增长和创新. In addition to his role as 全球首席执行官, Mr. Osetek will serve as a member of the management team at ispDigital, the holding company of CA88. 直接向ispDigital首席执行官Don Epperson汇报. Osetek is based in CA88’s 波士顿 headquarters.

Mr. Osetek brings more than 20 years of experience in advertising marketing and technology industries, 最近担任Resolution Media的全球总裁，负责宏盟传媒集团搜索业务的全球增长, social and digital performance media unit. Throughout his 5 years at Omnicom, 公司连续4年被AdAge评为增长最快的SEM/Social/Programmatic机构, 芝加哥和旧金山的办公室也是“最佳工作地点”. 在奥. Osetek的领导, Resolution的规模扩大了两倍，在全球拥有超过1700名员工，年营收增长率平均提高了25%.

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“凭借他对品牌如何与消费者联系的基本理解，以及他在营销和技术方面的深入经验，我们很高兴邀请艾伦来领导CA88的全球运营，并为ispDigital的管理团队增加有价值的视角和知识,唐·艾伯森说, Chief Executive Officer of ispDigital. “阿兰的行业知识, 专业知识, 管理技能, 过去的成功将为我们的客户和团队带来巨大的价值, as CA88 continues to rapidly grow and strategically expand its footprint across multiple continents.”

加入宏盟集团之前，Mr. Osetek was the Managing Director of iProspect/Aegis, 负责监督iProspect东岸业务的所有活动. 他还担任Visual IQ的董事会成员和首席收益官, 担任Isobar/Carat的执行副总裁，在那里他执行了多个世界各地的收购，包括iProspect和Molecular的收购. Mr. Osetek还曾担任电子邮件和CRM营销公司的总裁/创始人, Vizium, 他成功地卖给了全球代理控股公司安吉斯.
“我很高兴能加入这样一家创新和成长的公司, as CA88 expands its global presence and continues to lead in the programmatic space, during a time of great technology advancement,”先生说. Osetek. “The company’s unique technology, 成熟的客户基础和令人印象深刻的增长不仅反映了团队的承诺，也反映了产品和服务的质量. 我期待着与这样一个敬业、充满热情的团队合作，使公司继续取得成功.”

先生的任命. Osetek紧随该公司的全球扩张而来, which in 2015 opened offices in UK, 意大利, 智利, 和秘鲁. CA88 has a presence in 9 countries, with a product offering that goes from self served programmatic buying to a custom data solution.
“我很荣幸能加入这家全球公司的管理团队，该公司致力于通过开发统一的付费管理平台，提供创新的媒体CA88, 获得和拥有的媒体,” Mr. Osetek说. “我期待着与ispDigital管理团队一起工作，为集团的持续成功做出贡献.”

CA88 is a full-service digital media agency built for the modern marketing era.

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关于CA88
CA88, a global programmatic media pioneer, 与世界领先的机构和品牌合作，提供定制和可扩展的节目媒体CA88. Powered by insightful and actionable data science, CA88的显示, video, 移动, native 通过世界级的服务提供社会CA88. The company’s advanced technology platform, which includes a data management platform (DMP), 通过激活第一方，将品牌与相关和独特的受众联系起来, 第三方 and its own proprietary data. 总部位于波士顿, CA88 has offices in Barcelona, 波哥大, 秘鲁首都利马, 伦敦, 马德里, 墨西哥城, 米兰, 蒙特雷, 智利的圣地亚哥, 圣保罗, 在整个美国.S. For more information, please visit www.www.voguetrimmings.com or follow the company on Twitter at @CA88_US. CA88 is an ispDigital Group Company.