[vc_row] [vc_column] [vc_column_text]四分之一的美国人受到阿片类药物危机的影响 民意调查 进行的 国家安全委员会 (国家安全委员会)，40%的人仍然不认为这是对他们家庭的威胁. In an effort to decrease those affected and increase awareness of the crisis’ impact on communities throughout the country, CA88已经和国家安全委员会合作 停止日常的杀手 运动. 尽管这可能是一个很难开口的话题, 像任何问题, 它不会得到解决，直到它被认识和解决.
The 运动 is part of a larger public awareness initiative that seeks to help educate people about the risks of using opioids and encour年龄s people to explore alternative pain treatment. 围绕一个 强大的短片 这让阿片类药物使用者与那些受到毒品危机影响的人面对面, 国家安全委员会的活动影响很大. 它是在 订于死亡纪念册, 它在11月10日向公众开放，以纪念22,去年有5万人死于阿片类药物危机. 目前位于芝加哥的柳条公园与 两万两千张脸印在墙上的药丸上在美国，纪念碑将前往亚特兰大、俄亥俄州、匹兹堡和华盛顿.C. 在接下来的几个月里. 然而，CA88关心你.S. 团队想要确保这条消息到达尽可能多的人. 因为这个原因, CA88发起了一个为期两周的公益活动，其中30秒的视频片段来自 短片 是否会在全国范围内分布.
尤其重要的是，竞选活动在节日期间进行, 因为每年的这个时候可能会唤起那些有滥用阿片类药物风险的人的感觉. 这个假期的许多聚会都伴随着压力, 喝, 孤立或与不健康的关系重修旧好. 除了产生意识, 国家安全委员会已经采取直接行动制止不必要的阿片类药物处方. Their new “Opioid: Warn Me” labels for insurance and pharmacy cards are serving as reminders for prescribers to discuss any potential pain treatment involving opioids before the patient decides on his or her preferred route of treatment.
这是迪吉兰特悠久的传统, it’s not a surprise to anyone in our Boston office when the end of October comes around and many men take out their razors to get their last clean shave in before the 十一月的基础一年一度的筹款活动开始了. 对于那些不熟悉八字胡十一月的人, 整整一个月都留胡子似乎有点奇怪, 但胡子后面有个使命.
今年，CA88关心你.S. 创建了一个 MoTeam 在朋友、家人和同事之间筹集资金. We’re proud to say that the team man年龄d to exceed its goal this year and these donations have also been matched by CA88’s holding company, ispDigital. 在总, over a thousand dollars will be put forth towards tackling physical and mental health issues faced by men. 除了前列腺癌, 胡子月现在帮助资助睾丸癌的研究和治疗, 支持心理健康项目并组织自杀预防活动.
上周 Gilbane顾问 举办了第十四届年会 数字内容的会议 营销和技术战略家在哪里, 分析师, 投资者, 经理, and innovators eng年龄d in a variety of panels and break-out sessions on how to provide a competitive digital experience through thoughtful content. 然而, “thoughtful” might not be the first word to come to mind when today’s consumer thinks about the content they receive across the digital ecosystem.
Many brands have become accustomed to haphazardly pushing out content like robots simply because they can with all of the increasingly automated marketing tools and processes at their disposal. While advances in advertising technology driven by artificial intelligence and big data have created incredible opportunities for brands to scale and refine their digital strategies, marketers and technologists alike need to work together to lever年龄 the power of automation to generate truly thoughtful content that’s intuitive, 自适应, 而且对用户来说是个人化的.
这个连接信息时代和消费者时代的过程是令人畏惧的, but t在这里 were three presentations at Gilbane that gave great insight into what tools today’s digital marketer can turn towards to provide their audiences with valuable content while also maximizing ROC (Return on Content).
加比Zijderveld, CMO Affectiva, 一家情感识别技术公司, 她以如何通过人工智能与客户建立更深层次联系的演讲开始了Gilbane的演讲. 在当今世界，先进的人工智能系统“被设计为上下文和关系”, 他们有巨大的认知能力.“然而, Zijderveld指出，大多数营销人员只能接触到“高智商”的软件, 但是没有情商.” This gap has lead to highly transactional and superficial digital interactions that often leave users feeling frustrated rather than empowered, 因为他们接触的内容不能凭直觉感知他们的需求. Affectiva相信这个差距是可以弥合的.
这样的产品 Affdex, 一种基于云的CA88，通过面部编码用户对数字内容的情感反应, 营销人员可以收集关键数据，预测购买意图等成功指标, 品牌再现, 从而影响未来的内容创作. Fortune 100 brands and leading market research firms have tapped into emotional AI to optimize tag lines, 故事拱门, 最后是媒体开支, 并且已经看到了回报. 高情绪动态和低负面动态的广告已经被证明是 4倍的可能性会导致销售增长.
这决不是一段容易的旅程, but as emotional AI continues to build momentum it will allow marketers to produce automated content that’s intuitive and relatable to users. 到目前为止, Affectiva分析了20亿张脸型, 但作为一个行业，我们仅仅触及了表面. 个人分析, 比如认知状态, 年龄, 种族, 性别也开始被捕捉，以实时定位动态内容. 齐耶维尔德在演讲结束时提醒观众, “we all have emotional passports” and that the digital world that we interact will not only be able to travel with us across geographic regions, but with our feelings anticipating our needs throughout our daily journeys and helping smooth out bumps in the road.
2.)自适应内容
自适应内容, 也被称为智能内容, 通常与内容在不同设备间传输的便利性有关. 然而, t在这里’s much more to this content than mobile-optimized webpages and email subject lines featuring users’ names. Juhee Garg, Adobe高级产品经理, gave an in-depth overview of how digital content has evolved since the advent of the web to today’s constantly expanding digital ecosystem, 沉浸式和灵活的内容不只是消费者的偏好, 但预期.
其核心, 创建智能内容, 计划, 并围绕着环境发展, 情绪, 以及客户的目标. 由一种被称为 信息4.0, 内容是通过一个允许动态的网络网络生成的, 无处不在的, 自发交换分子数据，为个人用户档案提供相关内容. 自适应内容最重要的方面是它的语义丰富性. 登陆页面内的嵌入式智能, 手机应用程序, or any other digital environment can adjust fields within a piece of content so that it’s contextually relevant. 例如, 如果一个用户第十次访问一个站点上的CA88页面, 自适应内容可以识别用户从哪些设备访问内容, 用户与页面的特定区域交互多长时间 自定义标题, 有创意的, and copy of the product page appropriately to leave the user with the most relevant information to close the purchase. This is the number one benefit of 自适应 content; marketers create a piece of content once and can deploy it everyw在这里, 实现覆盖范围和相关性.
The most impactful presentation of the conference was a panel that man年龄d to tie together all of the key components for implementing a truly thoughtful digital content strategy. CA88的全球首席执行官 艾伦Osetek同时担任全球数字营销主管 卡巴斯基实验室, 汤姆·哈伯德和创始人 Martekrs, 科林白, discussed how marketers can best lever年龄 their data and proprietary programmatic tactics to drive a personalized digital strategy.
主持人兼执行董事 东海岸的催化剂, 蒂姆资产阶级通过询问每位与会者编程对他们意味着什么，开始了讨论. 汤姆开始说:“我用更广泛的术语来定义它. 许多人把它等同于媒体, 但我认为它可以被总结为营销决策的自动化. 对我来说，最激动人心的事情之一是看到人工智能如何程序化地改变.” Colin saw proprietary programmatic as an opportunity to help flip the marketing funnel for the brands he works for that are looking to approach their marketing from an account level, 把最相关的内容提供给最有可能转化的客户. 最后, 艾伦定义为, “一对一购买媒体的能力, 实时, 和不间断的时尚.”
Although automation tools like emotional AI and 自适应 content can create an extremely personal digital experience, they’re still evolving and not completely scalable without an effective and customized delivery strategy. 这就是程序性广告购买由经验丰富的合作伙伴执行 CA88, 通过多个高级平台和一个才华横溢的分析师团队访问库存, 帮助营销人员和媒体购买者从他们的广告内容和媒体支出中获得最多.
作为一个资源有限的营销主管, 科林说,, “平台的融合, 而不是在登陆页面上进行A/B测试, 我们可以在所有不同的平台上进行多变量测试. 作为一个小型营销机构，我们无法手动完成. 在编程之前，您可能被限制只能进行几个测试."的水平 定制 and experimentation available through proprietary programmatic has lead businesses of all sizes and verticals to find solutions that reach digital consumers with personally relevant content through automation.
Upon leaving Gilbane’s 数字内容的会议 it was clear that despite how essential digital content is to engaging and converting users, 如果创建内容的方式, 改编, 交付的产品对消费者来说没有价值, 那么它对今天的数字营销人员也没有任何价值. I’m excited to keep up with these innovations in content marketing and how they can create more personal digital experiences for advertisers and their audiences.
四分之一的美国人受到阿片类药物危机的影响 民意调查 进行的 国家安全委员会 (国家安全委员会)，40%的人仍然不认为这是对他们家庭的威胁. In an effort to decrease those affected and increase awareness of the crisis’ impact on communities throughout the country, CA88已经和国家安全委员会合作 停止日常的杀手 运动. 尽管这可能是一个很难开口的话题, 像任何问题, 它不会得到解决，直到它被认识和解决.
The 运动 is part of a larger public awareness initiative that seeks to help educate people about the risks of using opioids and encour年龄s people to explore alternative pain treatment. 围绕一个 强大的短片 这让阿片类药物使用者与那些受到毒品危机影响的人面对面, 国家安全委员会的活动影响很大. 它是在 订于死亡纪念册, 它在11月10日向公众开放，以纪念22,去年有5万人死于阿片类药物危机. 目前位于芝加哥的柳条公园与 两万两千张脸印在墙上的药丸上在美国，纪念碑将前往亚特兰大、俄亥俄州、匹兹堡和华盛顿.C. 在接下来的几个月里. 然而，CA88关心你.S. 团队想要确保这条消息到达尽可能多的人. 因为这个原因, CA88发起了一个为期两周的公益活动，其中30秒的视频片段来自 短片 是否会在全国范围内分布.
尤其重要的是，竞选活动在节日期间进行, 因为每年的这个时候可能会唤起那些有滥用阿片类药物风险的人的感觉. 这个假期的许多聚会都伴随着压力, 喝, 孤立或与不健康的关系重修旧好. 除了产生意识, 国家安全委员会已经采取直接行动制止不必要的阿片类药物处方. Their new “Opioid: Warn Me” labels for insurance and pharmacy cards are serving as reminders for prescribers to discuss any potential pain treatment involving opioids before the patient decides on his or her preferred route of treatment.
上周 
自适应内容, 也被称为智能内容, 通常与内容在不同设备间传输的便利性有关. 然而, t在这里’s much more to this content than mobile-optimized webpages and email subject lines featuring users’ names. 
其核心, 创建智能内容, 计划, 并围绕着环境发展, 情绪, 以及客户的目标. 由一种被称为 
主持人兼执行董事