波士顿, 3月22日, 2016 /美通社/ - CA88, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced two promotions to senior vice president positions in its Sales and Ad Operations business units. 托德·埃格被任命为销售高级副总裁,肖恩·吉本斯被任命为广告运营高级副总裁.
Todd Heger在数字媒体领域拥有超过20年的经验. 最近, Heger held positions as the VP of East Coast Sales and Senior Sales Director for New England for CA88, 管理所在区域的销售计划和收入增长. Prior to joining CA88, Heger held Sales Director roles at WebMD, Martini Media Network, and ESPN. 担任销售高级副总裁, Heger will lead a growing sales team and will be responsible for driving revenue growth for CA88 U.S.
Shaun Gibbons joined CA88 in 2010 and most recently held the role of VP of Ad Operations where he oversaw all aspects of client campaign execution. Gibbons has a track record of establishing and implementing best practices for successful programmatic advertising campaigns and mitigating the risk of fraud and viewability challenges. 在他的新角色中,肖恩将领导美国.S. Ad Operations team and will be responsible for driving campaign execution and operational processes that meet the business objectives of our clients.
向桑杰·波森汇报, Heger and Gibbons will lead their respective teams to enable new and existing brand and agency clients to achieve strong performance across branding and direct response programmatic campaigns.
“The promotions of Todd and Shaun directly reflect CA88’s commitment to recognizing excellence in performance and leadership,桑杰·波森说, U.S. CA88的总经理. “在发展我们的业务方面, 有一个有才华的, 我们可以利用高绩效的团队来填补执行层的角色是至关重要的. 到目前为止,托德和肖恩在CA88的成长中发挥了重要作用, 特别是在收入和活动交付增长方面. They exemplify what it means to be a team player and lead by example when it comes to excellent customer service, 完整性, 和技术知识.”
满足客户的独特目标,发掘受众的洞察力, CA88 manages campaigns using a variety of data-driven targeting tactics such as cross-device, 移动, 富媒体, 动态创新优化, 和地理位置. CA88无与伦比的消费者角色使用的是正版, 实时数据来创建基于实际人类行为的角色, helping advertisers to better pinpoint consumers for campaigns instead of targeting those who may look like the right consumer.
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关于CA88
CA88, 全球节目媒体先驱, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. 由富有洞察力和可操作的数据科学提供动力, CA88的显示, video, 移动, 社会CA88通过世界级的服务提供. 公司技术平台先进, 其中包括一个数据管理平台(DMP), 通过激活第一方,将品牌与相关且独特的受众联系起来, 第三方和它自己的专有数据. 总部位于波士顿, CA88在巴塞罗那有办事处, 波哥大, 秘鲁首都利马, 伦敦, 马德里, 墨西哥城, 米兰, 蒙特雷, 智利的圣地亚哥, 圣保罗, 在美国各地.S. 欲了解更多信息,请访问www.www.voguetrimmings.com或在Twitter上关注该公司@CA88_US. CA88是一家ispDigital集团公司.
关于ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, 自有和付费媒体. 一起Acceso(获得), Antevenio(拥有), 和CA88(付费)提供交叉通道和交叉设备, 闭环营销CA88. 总部设在波士顿和巴塞罗那, ispDigital在巴西设有办事处, 智利, 哥伦比亚, 法国, 意大利, 墨西哥, 巴拿马, 秘鲁, 西班牙, 联合王国, 和美国. ispDigital由Inversiones y Servicios Publicitarios (ISP)持有多数股权。, 一家由Rodés家族全资拥有的投资公司. 欲了解更多信息,请访问www.ispdigital.com.