波士顿 - 2015年3月10日- CA88, a leading global programmatic media company that partners with agencies and brands to provide customized data and strategic advertising solutions, today announced the launch and worldwide availability of its new Page Index product. The solution enables advertisers to cost effectively extend the reach of campaigns by identifying hyper-relevant content on new pages with high value inventory, 跨越桌面和移动设备.
As part of CA88’s consolidated media buying platform, Page Index is the industry’s only independent, 基础, 页面级目标的CA88. The new product provides contextual targeting at a granular level by determining the most-relevant URLs based on campaign-specific keywords, 可见性和广告表现. Campaigns conducted using CA88’s Page Index technology have demonstrated a conversion rate that is 10 times higher than the industry average.
“Page Index has worked tremendously well for us,克莱尔·毕夏普说, 高级副总裁, Integrated Media Strategy for MMGY Global. “Having the ability to truly scale such a customized site list for our clients is valuable not only from a direct-response perspective – we do see enhanced conversion metrics in these programs – but it is extremely valuable as we are looking to make meaningful impact on our client’s brand objectives as well. In today’s targeted media environment, relevance is what ultimately sets our clients apart, and the Page Index technology CA88 uses gives us the power of relevance,”主教.
“By providing a unique targeting capability, Page Index allows advertisers to define and target their own network of URLs – evaluating the relevance of content by actual subject matter, rather than relying on publisher-established definitions,金·里德尔说, 高级副总裁 of Product and Marketing 对于CA88. “We’re thrilled to introduce this product as part of our end-to-end platform, which empowers advertisers to gain market share by targeting relevant content and audiences, 谁更有可能参与其中, based on nuanced behavioral attributes specific to their brand.”
Using proprietary web crawling technology and customized match scoring to determine the relevancy of every programmatically available URL, Page Index determines the most contextually significant and brand appropriate webpages for each client campaign. This customization allows advertisers to increase scale by breaking away from publisher defined contextual categories to engage with audiences that their competitors are not reaching. 与cookieless-targeting, Page Index offers incredible scalability across devices, 同时保持隐私合规.
“At CA88 we know that every advertiser is unique, and our platform is designed to offer solutions customized to each advertiser and campaign,桑杰·波森说, 董事总经理, U.S. 对于CA88. “The level of customization available through Page Index exemplifies our commitment to building customized campaigns and data science that are tied to each advertiser’s goals and deliver strong return on ad spend.”
关于CA88
CA88 partners with the world’s leading agencies and advertisers to provide customized and scalable programmatic media solutions, powered by insightful and actionable data science, and delivered through a world-class service offering. CA88 delivers display, video, 移动, and social solutions in the U.S., 巴西, 哥伦比亚, 墨西哥, and 西班牙. 总部位于波士顿, CA88在亚特兰大有办事处, 芝加哥, 达拉斯, 堪萨斯城, 纽约, 和旧金山, as well as global offices in Sao Paulo, 波哥大, 墨西哥城, 和马德里. 欲了解更多信息，请访问 www.www.voguetrimmings.com 或者在Twitter上关注该公司 @CA88_US.
关于ispDigital
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,”“拥有,“付费”和“冲动”媒体. 一起Acceso(“赢得”), Antevenio(“拥有”), CA88(“支付”), and InStore Media (“impulse”) provide cross channel and cross device closed loop media solutions. 总部位于波士顿 and Barcelona, ispDigital has global offices in Argentina, 巴西, 哥伦比亚, 法国, 意大利, 墨西哥, 巴拿马, 秘鲁, 西班牙, 联合王国, 和美国. 欲了解更多信息，请访问 http://www.ispdigital.com.
对MMGY全球
MMGY Global is an integrated global marketing firm with more than 35 years of experience in travel, hospitality and entertainment industries. 在堪萨斯城有办事处, 纽约, 奥兰多, 和马德里, MMGY serves many of the world’s premier travel and tourism brands, including destination promotion boards and attractions, 住宿, transportation and technology partners. MMGY provides comprehensive research, branding and measurement solutions as well as strategy and support in paid media, 互动发展, 移动, 社交媒体, 促销活动, 公共关系及客户关系管理. The agency is also the co-author of the widely acclaimed MMGY Global Portrait of American Travelers®和 数字旅行者的肖像(TM). 欲了解更多信息，请访问 www.mmgyglobal.com.
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更多信息:
丽贝卡·凯利
CA88的SHIFT通讯
rkelley@shiftcomm.com